31 Jul
|
Travel Geeks Solutions
|
Noida
31 Jul
Travel Geeks Solutions
Noida
We are looking for a Head - Marketing & Growth who can build the marketing function from the ground up. The role requires someone who can combine brand direction, digital growth, performance marketing governance, content/SEO, CRM/lifecycle marketing, vendor coordination, reporting discipline and sales-aligned execution.
This is a hands-on leadership role for someone who can create direction, build systems, guide internal/external resources and ensure marketing is connected to qualified leads, conversion, revenue and customer trust.
Key Responsibilities
- Own overall marketing direction for Dreams Travel and Tours across India and USA-focused business priorities.
- Build a practical marketing roadmap aligned with business goals.
- Help establish Dreams Travel and Tours as a care-led, technology-enabled travel planning brand.
- Convert brand direction into campaign messaging, content themes, landing pages, social communication, CRM journeys and sales-supporting material.
- Identify priority customer segments, product themes, destinations and growth opportunities.
- Support focused experimentation around differentiated travel propositions such as family travel, senior-friendly travel, spiritual/pilgrimage travel, first-time traveller support and other care-led travel categories.
- Work with external consultants/agencies for paid media and digital growth execution.
- Review campaign structure, targeting, budgets, creatives, landing pages, lead quality, cost per sale and campaign profitability.
- Ensure marketing performance is evaluated beyond impressions, clicks and raw leads.
- Coordinate with sales and operations teams to understand lead feedback, customer objections and conversion gaps.
- Guide content, SEO, social media, CRM and lifecycle marketing direction.
- Build a practical content and campaign execution workflow with internal resources, freelancers, agencies or consultants.
- Help leadership define the future marketing organisation structure and decide what should be handled in-house versus outsourced.
- Create clear briefs for content, creative, SEO, performance marketing and CRM execution.
- Build simple but meaningful marketing dashboards for leadership.
- Present marketing reviews with clear insights, action points and ownership.
Preferred Candidate Profile
- Robust understanding of travel/customer acquisition funnels and the ability to connect marketing activity with actual business outcomes.
- Ability to review marketing performance beyond CPL, including lead quality, sales conversion, revenue and cost per sale.
- Comfortable working in a build-from-scratch environment where systems, processes and team structure are still being developed.
- Practical, hands-on and comfortable with both brand thinking and numbers.
- Strong communication, coordination and vendor-management ability.
- Ability to work with junior resources, freelancers, agencies, consultants and leadership.
- Strong ownership mindset and ability to convert strategy into execution.
- Should be able to create clear briefs, review outputs, challenge vendors and bring execution discipline to the function.
- We value candidates who can combine customer empathy, brand storytelling, digital growth and commercial discipline.
📌 Head - Marketing & Growth (Noida)
🏢 Travel Geeks Solutions
📍 Noida