About The Role You'll lead SetuAI's growth strategy — from SEO and content marketing to performance campaigns and partnership programmes. We've reached 50,000 students largely through word-of-mouth; you'll build the systems to scale this to 500,000. This is a full-stack growth role. You'll be comfortable running experiments, writing copy, reading analytics, and briefing design. You'll work directly with the co-founders.

What you'll do Own user acquisition metrics: trial signups, activation rate, and paid conversion

Build and execute an SEO and content strategy targeting JEE/NEET search intent

Run performance marketing campaigns on Google, Meta, and YouTube

Develop and test referral programmes, institutional partnerships, and organic growth loops

Analyse funnel data to identify drop-off points and run improvement experiments

Write and optimise email sequences for onboarding, engagement, and re-activation What you bring 3+ years of growth marketing experience, ideally in EdTech or consumer SaaS

Strong analytical skills — comfortable with Google Analytics, Mixpanel, or similar





Experience running and optimising paid campaigns with measurable ROI

Excellent written communication for email, ads, and landing page copy

Deep understanding of the Indian education market and student/parent buying behaviour Nice to have Not required — but these will make you stand out.

Experience with SEO at scale in a competitive vertical

Hindi or other regional language copywriting ability

Familiarity with marketing automation tools (Brevo, Customer.io, etc.) What we offer ★Direct ownership of growth strategy with founder visibility

★Competitive salary + performance bonus + ESOPs

★₹30,000/yr learning stipend

★Health insurance

★Remote-first, flexible working hours Our hiring process Quick, transparent, and respectful of your time. 01 2 days Application Review 02 30 min Initial Assesment Call 03 2–3 days Skills Assessment 04 1 hour Final Interview Apply for this position

📌 Growth Marketing Manager (Itanagar)
🏢 Setu AI
📍 Itanagar