Job Summary

We are looking for a data-driven Growth Manager – Performance Marketing to lead customer acquisition and revenue growth across Meta and Google. This role is ideal for someone who thrives on scaling D2C brands through performance marketing while maintaining strong profitability metrics.

You will own campaign strategy, execution, optimization, experimentation, and reporting across paid channels.

Key Responsibilities Own end-to-end performance marketing across Meta Ads (Facebook & Instagram) and Google Ads (Search, Shopping, PMAX, Display & YouTube).

Plan, execute, and optimize campaigns to achieve revenue and profitability targets.

Scale customer acquisition while improving ROAS, MER, CAC, and LTV.

Build audience strategies including prospecting, retargeting, and lookalike audiences.

Work closely with the creative team to develop high-converting ad creatives and landing pages.

Conduct A/B testing for creatives, copy, audiences, offers, and landing pages.

Analyze campaign performance and provide actionable insights through weekly and monthly reports.

Collaborate with CRM, retention, and product teams to improve the overall customer journey.

Monitor attribution and analytics using GA4, Meta Ads Manager, Google Ads, and Shopify.

Stay updated with platform changes, AI automation, and emerging growth opportunities. Requirements

5–10 years of hands-on experience in D2C performance marketing.





Proven experience managing monthly ad spends in lakhs.

Strong expertise in Meta Ads and Google Ads.

Experience working with Shopify-based brands.

Strong understanding of ROAS, CAC, MER, CTR, CPM, CVR, and customer lifetime value.

Hands-on experience with GA4, Google Tag Manager, Meta Pixel, and Conversion API.

Excellent analytical and problem-solving skills.

Comfortable working in a rapid-paced startup environment.

Preferred

Experience

Experience in FMCG, Baby Care, Personal Care, Wellness, or Consumer Brands.

Experience scaling brands beyond ₹1 crore monthly online revenue.

Familiarity with attribution tools such as Triple Whale, Hyros, or Northbeam is a plus.

Success

Metrics

Revenue Growth

ROAS & MER Improvement

Customer Acquisition Cost (CAC)

New Customer Growth

Conversion Rate

Customer Lifetime Value (LTV)

Contribution Margin Why Join BabyOrgano?

Opportunity to build one of India's fastest-growing Ayurvedic kids brands.

High ownership and decision-making responsibility.

Work directly with the founders.

Fast-paced learning environment with significant career growth.

Competitive salary with performance-based incentives. Interested candidates can send their resume along with details of brands managed, monthly ad budgets handled, and measurable growth achievements.

📌 Growth Manager - Performance Marketing - Meta (Ahmedabad)
🏢 BabyOrgano | India's 1st Ayurvedic Wellness Brand for Kids
📍 Ahmedabad