Company Description Interactive Avenues is India’s leading full-service digital marketing company, with its headquarters in Mumbai and additional offices in Gurugram, Bengaluru, Chennai, and Kolkata. The company provides an integrated suite of services including media, programmatic, data and analytics, e-commerce, paid search, social media, SEO, ORM, creative, and web development. Multidisciplinary teams collaborate to deliver end-to-end digital solutions for a wide range of brands and industries.

Team members gain exposure to cutting-edge tools, diverse client portfolios, and cross-functional learning opportunities in a rapid-paced, growth-oriented environment.

Role Description The Group Head / Associate Director – Media Planning and Buying is a full-time, on-site role based in Bengaluru South. This position is responsible for leading media planning and buying across digital channels, translating client objectives into effective media strategies, and optimizing campaigns for performance and efficiency. Day-to-day responsibilities include overseeing media plans, managing budgets, guiding platform selection, monitoring campaign delivery, and ensuring timely reporting and insights.

The role involves collaborating closely with internal teams and clients, mentoring and managing a team of planners and buyers,



and driving innovation in media approaches, tools, and measurement frameworks. The individual will also participate in business pitches, contribute to best practices, and ensure adherence to brand guidelines and compliance standards.

Qualifications Strong expertise in media planning and media strategy, with demonstrable experience leading complex, multi-channel campaigns.

Solid analytical skills, including data interpretation, performance analysis, and the ability to translate insights into actionable optimizations.

Robust marketing knowledge, with hands-on experience in digital and mobile marketing across key platforms and ad formats.

Proven ability to manage and mentor teams, coordinate with cross-functional stakeholders, and maintain effective client relationships.

Experience in media buying, budget management, and negotiation with publishers and platforms is highly beneficial.

Familiarity with ad servers, programmatic platforms, analytics tools, and attribution models is an advantage.

Excellent communication, presentation, and stakeholder management skills.

Bachelor’s or Master’s degree in Marketing, Advertising, Media, Business, or a related field, with prior agency experience preferred.

📌 Group Head Associate Director Media Planning And Buying (Bengaluru)
🏢 INTERACTIVE AVENUES
📍 Bengaluru