Job Title: Video Producer (Performance Marketing)

Role Overview

We’re looking for a Video Producer who can take complete ownership of end-to-end video production for performance marketing, lead generation, brand awareness, and pre-sales campaigns. This role demands a strong blend of creative thinking, production execution, and operational efficiency.

You will be responsible for translating marketing objectives into high-performing video assets—delivered at speed, scale, and quality.

Key Responsibilities

1. Project Ownership

- Take complete ownership of video/ad projects from brief to final delivery
- Understand campaign objectives (performance, lead gen, awareness) and align video output accordingly
- Ensure timely delivery with high production and storytelling standards

2. Pre-Production Planning

- Break down scripts and concepts into actionable production plans
- Plan shoots including location, casting, props, schedules, and crew requirements
- Collaborate with marketing and content teams to refine scripts for video effectiveness

3. Production Execution

- Lead and manage shoots on-ground or remotely
- Direct talent and coordinate with cinematographers to achieve desired visual output
- Ensure efficient use of time, resources, and crew during production

4. Post-Production Supervision

- Work closely with editors and motion designers to shape the final output
- Ensure videos are optimized for performance (hooks, pacing, retention, CTA integration)
- Maintain consistency in brand tone, quality, and messaging

5.



Cross-Functional Collaboration

- Collaborate with:
- Cinematographers
- Production Coordinators
- Editors & Motion Designers
- Marketing & Performance Teams
- Act as the central point of communication across all stakeholders

6. Performance-Driven Content Approach

- Continuously iterate based on performance metrics (CTR, watch time, conversions)
- Bring a content-creator mindset to scale production without compromising quality
- Stay updated with trends in ad creatives, short-form content, and digital storytelling

Required Skills & Qualifications

- 3–6+ years of experience in video production, preferably in ads or digital content
- Robust understanding of performance marketing creatives and video funnels
- Hands-on experience in managing end-to-end video production workflows
- Ability to manage multiple projects simultaneously under tight deadlines
- Strong storytelling, visual sense, and attention to detail
- Excellent communication and team collaboration skills

Good to Have

- Experience in EdTech or D2C performance marketing
- Understanding of platform-specific content (Meta, YouTube, Instagram, etc.)
- Basic knowledge of editing/motion tools (Premiere Pro, After Effects)
- Experience working with high-volume content pipelines

What Success Looks Like

- Consistently delivering high-performing video ads
- Efficient turnaround time across multiple projects
- Strong coordination across teams with minimal friction
- High ownership with minimal supervision

📌 Generative AI Creative Specialist (India)
🏢 NxtWave
📍 India