About the Job: Associate Director – Marketing, Protein Platform
Function: Marketing
Location: Bangalore
Reporting To: Director- Marketing, Premium Brands
At Tata Consumer Products Ltd, we stand #ForBetter – Planet, Sourcing, Nutrition, Communities. And #ForBetter Opportunities …. Here’s an exciting one!
How does this Job align to our Strategy?
At the core of Tata Consumer Products' business approach lie six strategic pillars that serve as the foundation for its growth and success: Strengthening & Accelerating our Core Business, Driving Digital and Innovation, Unlocking Synergies, Creating a Future-Ready Organization, Exploring New Opportunities and Embedding Sustainability.
This job opportunity closely aligns with the key strategic pillars, which is Exploring New Opportunities and Driving Digital and Innovation. This job role is part of the Premium Brands portfolio of the Packaged Beverages Unit (Largest Business Unit in TCPL).
This job is at N-3 level (N corresponds to CEO’s level)
What are the Key Deliverables in this role ?
Financial Outcomes
- Build & scale the Protein Platform
- Establish clear growth roadmap over the short & long term
Customer Service
- Drive consumer-centric innovation to develop protein formats aligned to Indian consumption habits
- Define and embed clear brand positioning, architecture and communication blueprint
- Develop scalable portfolio architecture to span multiple categories
Internal Processes
- Cross-functional leadership across multiple teams like R&D;, PSO, Finance, Shopper & Sales for executing the launch
- Develop and execute integrated GTM strategy for the brand
- Develop and execute media strategy for the brand
Innovation and Learning
- Work closely with R&D; team and other CFT members to build a robust innovation pipeline
- Identify white spaces in Indian protein consumption to build a future ready portfolio
- Lead digital-first growth models for the brand
What are the Critical success factors for the Role ?
- 8-10 years of experience in Marketing
- Education: MBA (Marketing)
- Entrepreneurial mindset with solid cross-functional leadership
- Passionate about Category Building & Marketing with innovative bent of mind
- Attention to detail and execution excellence
What are the Desirable success factors for the Role ?
- Prior experience of working in Innovation roles in the FMCG industry
- Strong consumer-first thinking
- Comfort with ambiguity
📌 General Manager - Marketing, Protein Platform (Bengaluru)
🏢 Tata Consumer Products
📍 Bengaluru
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