Company Description North Partners is a strategic advisory and delivery partner helping companies scale through product, technology, and AI innovation. The firm focuses on measurable outcomes, embedding with client teams to drive adoption, efficiency, and long-term growth. Core capabilities span product strategy and management, modern technology engineering, AI-powered solutions, and fractional COO and operational leadership services.

North

Partners collaborates with growth-stage and established organizations to design operating models, optimize processes, and build AI-first products. The vision is to combine strategic product thinking, engineering excellence, and practical AI to deliver trusted, outcome-driven partnerships.

Role Description The Fractional Game Marketer is a contract, remote role for one of our clients responsible for shaping and executing go-to-market strategies for game products across platforms. This role partners closely with client product, growth, and creative teams to define target audiences, craft positioning and messaging, and plan data-informed launch and live-ops campaigns. Day-to-day work includes developing marketing strategies and campaign roadmaps, briefing and collaborating with creative resources, managing digital and organic channels, and optimizing performance using analytics and experimentation.

The Fractional Game

Marketer will conduct competitive and market research, analyze player behavior and funnel data, and recommend tactics to improve acquisition, retention, and monetization. The role also includes reporting on outcomes, advising on marketing operations and tooling, and contributing to playbooks that can scale across multiple game clients. Expectations

Lead the effort to discover the right bets for non organic and organic growth.





Execute pilots and then handover execution once something is proven to work.

Ultimately the goal is to drive the right audience to install the app. Expectations will be set in terms of numbers for both activations as well as the budget needed for it. The goal with organic is that cost per activation is significantly lower than the paid channels. Qualifications

Experience in game marketing strategy, including audience definition, positioning, and go-to-market planning for PC, console, mobile, or web-based games.

Proficiency with digital marketing channels (e.g., paid acquisition, social, influencer, email, app stores), campaign management, and performance optimization.

Solid analytical skills with experience using data, analytics tools, and A/B testing to measure campaign effectiveness and inform decisions.

Ability to collaborate with product, design, and engineering teams, contributing to roadmap discussions and marketing alignment with in-game features and live-ops.

Demonstrated experience working in a fractional, consulting, or agency capacity, managing multiple stakeholders and delivering outcome-focused engagements.

Excellent written and verbal communication skills, with the ability to create clear briefs, reports, and presentations for technical and non-technical audiences.

Understanding of player lifecycle, game economies, and retention/monetization strategies;

experience with free-to-play or live-service games is highly beneficial.

Familiarity with AI-driven tools and modern MarTech stacks (e.g., analytics platforms, CRM, automation, attribution tools) is a plus.

Proven ability to work independently in a remote environment, manage priorities, and deliver on timelines within contract or fractional arrangements. In case you find the position is closed in Linkedin, write an email to [email protected] or [email protected]

📌 Fractional Game Marketer (India)
🏢 North Partners
📍 India