FORM

Job Role: Finance BP –Marketing

Departments: Accounts & Finance

Job Code

Location: New Delhi

Reports To: Commercial Controller

Key Stakeholders: CFO, Finance team, Marketing Head & team, MIS team, Legal Head & team, Branded Retail Head, Auditor (Internal and Statutory)

Frequency (Occasional/Frequent/Continuous) Frequent

1: Job Purpose Statement (Summarize in one/two statements why this job exists, and the contribution makes to the overall business of the company).

As a finance business partnering to Marketing & Brand team, this role is responsible to ensure Finance Marketing Partnering in aligning financial expertise with managing & driving the finance metrics data, MIS with respect to Marketing driven reports for channel & customer wise for enabling data-driven accuracy for correct accounting and supporting to commercial side. Additionally, by fostering collaboration between finance, marketing, and IT & Legal teams, facilitate the integration of financial insights into decision making reports with overall objectives of effectiveness in marketing finance reports & empowering the organization to stay ahead in a rapidly evolving digital landscape.

2: Organizational Relationship (Provide an organizational chart which illustrates the role structure above and below and parallel to this position).

Commercial Controller

Business Partner – Finance Marketing

Support Business Partner – Finance Marketing

3: Duties & Responsibilities (List in the order of importance the duties & responsibilities of this job)

Decision Making Authority (This will be for every job allocated to the individual)

Refer to the Decision-making box for detail information

1.Partnering to marketing and Brand team: (Annual Budget 60CR i.e. 5% of Topline)

- Marketing Expense

- Closely monitor the expenses incurring in the partner banding / BES / inaugural and promotional expenses while adhering to the policies.
- Preparation of monthly provision and accounting for promotion and loyalty expense.




- Release incentives in a time bound manner to enhance customer experience.

- YCN Accounting (60% of Revenue driven through YCN channel)

- Oversee timely and accurate checking of agreement-based invoices received from dealers, vendors as per their eligibility and ensuring adherence of schedule of authority, policies, and procedures.
- Efficiently create provision for YCN Promotion budget & Loyalty and accurately record them for transparent financial reporting and compliance purposes.

- YCN Governance (580+ YCN Partners across the YCN Programme)

- Marinating and reviewing the channel partner tracker on fortnightly basis for newly added / expired / delisted dealers in Yokohama Club Network.
- Develop and maintain digital reporting tools and MIS to track performance metrics.
- Partner with finance and IT teams to integrate marketing data sources and systems, ensuring data integrity and consistency across platforms.
- Streamline and automate manual reporting processes to improve efficiency and accuracy.

- Digitization / Automation in YCN reports

- Provide support to marketing teams on utilizing digital reporting tools and interpreting financial data to inform decision-making.
- Streamline manual reporting processes through automation, enhancing efficiency, accuracy, and timeliness of reporting tasks for increased productivity.

- YCN Incentives (1.5 & 1% + agreement driven Support)

- Release incentives for the YCN Promotional incentives and Loyalty incentive.

- Pricing & Discount

- FG articles price and discount establishment in Business Central as per the authority approval and rechecking of the price update accuracy on monthly basis.




- Check and release the requests received for discounted SKU’s raised by employees and customers while ensuring the policy guidelines.

- Audit

- Facilitates & collaborate the O2C controls to the statutory and internal auditors as per their requirement for the audit and internal control purpose.

4: Decision Making Authority (For each decision type define if the action involves below mentioned categories:

Schedule A: Execution

Schedule B: Follow SOP/policy for decision to be made. (Moderate to Complex decision making)

Schedule C: Decide within approval limits) Complex/tactical/strategic decision making impacting the outcome.

****Can be merged with duties & Responsibility

Educational Qualification

Skills & Knowledge

Competencies

- Graduate in commerce.
- CA Inter/ MBA Finance

- Financial Acumen, Strong understanding of financial principles, including budgeting, forecasting, and financial analysis, with the ability to interpret and communicate financial data to non-finance stakeholders.
- Data Analytics: Proficiency in data analysis tools and techniques, including experience with data visualization platforms.
- Collaboration: Ability to collaborate effectively with cross-functional teams, including finance, marketing, IT, and other departments, to understand business needs, drive alignment, and implement solutions.
- Strategic Thinking: Strategic mindset with the ability to understand the broader business context, identify key business drivers, and align financial and marketing strategies to achieve organizational goals and objectives.

- Valuable stakeholder management, interpersonal skills & Communication skills
- Smoothly handle numerous task / activities i.e. multi-tasking
- Continuous Learning
- Adaptability
- Digital Proficiency

Behavioral

- Team Player
- Keen learner
- Proactive
- Solution oriented approach

Work Experience

Functional

- 7-12 Years

- Tally ERP, Oracle, Business Central
- MS Office
- Advance Excel

📌 Finance BP -Marketing (Delhi)
🏢 ATC Tires
📍 Delhi