Phonepe Merchant Acquisition: Onboard quality current merchants basis understanding of transaction volume and pattern in the assigned geography so as to ensure long term merchant retention. ● Sales & Collection : Sell our devices to the assigned merchants while informing them about the various terms of the payments and device usage. They are also responsible for rental collection and reactivation of inactive merchants. ● Infrastructure Management: Manage collateral and devices to ensure no loss or leakage ● Market Share Leadership (Sector-wise): Ownership towards saturating the market through driving PhonePe business ● Relationship Management: Engage with identified merchants to strengthen relationship with these merchants and onboard them on more value added products and services ● Competition Mapping: Study, map and report competition activity in assigned geography basis geographical or category based initiatives to enable faster response.