Job DescriptionResponsibilities

N- Campaign Strategy & Execution: Develop and execute full-funnel, digital-first

Ncampaigns (awareness → conversion) across Meta, Google, YouTube, and

Nprogrammatic platforms, to drive awareness, engagement, and ticket conversions

N- Content and Creative Management: Develop content independently and act as

Ncustodian with creative and design teams to produce performance-led ad assets,

Nevent listings, and social content that drive engagement and conversions

N- Data & Optimization: Leverage audience insights, campaign analytics and ticketing

Ndata to refine targeting,optimize spend efficiency and CPA to maximise ROAS

N- Ticketing Operations & Conversion Management: Using in-house capabilities and

Nworking with third-party ticketing platforms for inventory management, tracking, pixel

Nsetup, and A/B testing tomaximize reach and occupancy

N- Brand Playbooks: Develop scalable brand guidelines and detailed bibles across IPs

Nfor marketing assets, on-ground materials, and event-day touchpoints, in coordination

Nwith production design toensure a consistent world class audience experience

N- Cross-Functional Collaboration: Partner with business strategy, creative operations,

Ntechnology,



and legal teams to align marketing initiatives with overall IP and

Nexperience objectives

nQualifications

N- 1-2 years of experiencein marketing strategy and operations, ideally within live

Nentertainment, media or direct to consumer tech sectors

N- Demonstrated success inscaling audiences and driving ticket sales through

Nperformance marketing, innovative campaigns and customer funnel optimization

N- Strong command over Meta Ads Manager, Google Ads, YouTube Ads, and analytics

Nplatforms

n- Hands-on experience with tracking tools (Google Analytics, Tag Manager, pixels, UTM

Nstructures)

n- Ability to interpret data into actionable insights and communicate them clearly with

Nteams

n- Excellentcreative sensibility to deliver cutting-edge content across media and formats

N- Ability to manage ticketing operations, including A/B testing, yield optimization, and

Npartnerships with third party platforms

N- Skilled at developing brand and process manuals to drive customer obsession

Npractices

n- Strong stakeholder management capability to drive cross-functional collaboration

N- A passion for live entertainment, arts and culture, and innovation in storytelling

📌 Executive/Senior Executive, Performance Marketing (Alibag)
🏢 Saregama India
📍 Alibag