We are looking for an enthusiastic and detail-oriented Offline Media Planner with 6–12 months of experience in traditional media planning. The ideal candidate should have hands-on exposure to TV, Print, Radio, or OOH planning, be comfortable working with media planning tools like BARC, and possess strong analytical and communication skills.
Key Responsibilities
- Support the planning and execution of offline media campaigns across TV, Print, Radio, Cinema, and OOH.
- Analyze audience and media consumption data using BARC and other industry tools.
- Prepare media plans, schedules, and post-campaign reports.
- Work closely with internal planning teams and media partners to ensure timely campaign execution.
- Track campaign performance and provide actionable insights.
- Maintain campaign documentation, reports, and media trackers.
- Coordinate with cross-functional teams to ensure seamless campaign delive
Skills & Qualifications
- 6–12 months of experience in Offline Media Planning.
- Hands-on experience with BARC is mandatory.
- Strong proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, basic formulas, data analysis).
- Valuable understanding of TV, Print, Radio, OOH, and media planning fundamentals.
- Strong analytical and numerical aptitude.
- Excellent verbal and written communication skills.
- Ability to work in a fast-paced, collaborative environment.
📌 Executive (Mumbai)
🏢 PUBLICIS GROUPE
📍 Mumbai
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