External

Business objectives

- Identify, index and review market potential for waterproofing/flooring/admixture products in Project Sales

(Geography and Key Accounts)

- Generate leads through direct project site visits and various stakeholders like Project Sales Executives, Applicators and

Dealers

- Conduct site inspection based on leads and make proposals including sampling to convert sites
- Focus on product mix and ensure product addition in Basic Order

Quantity (BOQ) of the site

Technical Assistance

- Provide technical assistance pre and post sales at the project sites related to waterproofing/flooring/admixture
- Undertake on-site sampling for waterproofing/flooring/admixture products to build customer confidence

Market Development

- Identify and engage with set of medium to large product applicators,

consultants etc. for the purpose of market expansion and upgradation

- Build long term relationship with the identified set of stakeholders through regular product training and in office assistance
- Value Target for waterproofing/flooring/a dmixture products in

Project Sales

- Minimum product level value targets




- Stakeholder level value targets
- Product training plan compliance
- Brief about products and systems with Specifiers and Consultants to generate business

Training

- Identify and train Project Sales Applicators on practical application of waterproofing/flooring/admixture products at regular intervals
- Coordinate with Marketing function to send out collaterals and relevant training material to the Applicators

Market Intelligence

- Assist Marketing function in conducting product trials and building inferences on APL product strength vis-à-vis products in the market
- Identify non-APL business stakeholders and take measures to convert to APL account through product demonstration initiatives
- Integrate with Research and Technology function for new product development based on feedback of product trends in the market.

Essential

- B.E / B. Tech (Civil)
- Minimum of 45% marks throughout education without any backlogs.
- Graduation must be through a fulltime course.

📌 Executive II - Sales Engineering (Indore)
🏢 Asian Paints
📍 Indore