E-Commerce Merchandiser

Location: Gurugram

Company: CitizenEarth

Employment Type: Full time

About CitizenEarth

CitizenEarth is a premium sustainable lifestyle brand born from climate expeditions to Antarctica and the Arctic. Through apparel, accessories, stories, films, and experiences, we exist to rekindle humanity's connection with nature.

Our products are inspired by some of the world's most extraordinary landscapes and crafted using innovative plant-derived and recycled materials. Every collection carries stories from the field and transforms them into objects designed to be worn, carried, and experienced.

We are building a globally relevant brand at the intersection of design, sustainability, exploration, and storytelling.

Role Overview The E-Commerce Merchandiser will own the digital customer journey from homepage to checkout.

This role combines merchandising, analytics, product storytelling, customer behavior insights, and commercial decision-making to maximize conversion, average order value, inventory efficiency, and customer experience.

You will be responsible for ensuring the right products appear in the right place, at the right time, with the right storytelling and commercial strategy.

This is not a traditional catalogue management role.

We are looking for someone who understands premium brands, visual merchandising, consumer psychology, luxury customer expectations, and data-driven decision making.

Key Responsibilities

1. Website Merchandising Strategy

- Own merchandising strategy across the CitizenEarth website.
- Curate homepage product placements based on launches, inventory positions, campaigns, seasonality, and customer behavior.
- Optimize collection pages, category pages, and navigation structures.
- Create merchandising strategies for:
- New arrivals
- Collection launches
- Limited editions
- Seasonal campaigns
- Best sellers
- Gift edits
- Story-driven collections
- Build product discovery journeys that increase conversion and customer engagement.
- Continuously refine site hierarchy and customer pathways.

2. Product Listing Management

- Create and maintain accurate product listings.




- Ensure all product pages contain:
- Optimized product titles
- Product descriptions
- Storytelling content
- Material information
- Sustainability credentials
- Size guides
- Product specifications
- Care instructions
- Shipping information
- SEO metadata
- Ensure consistency across all SKUs and collections.
- Manage product tagging and taxonomy structure.

3. Collection Merchandising

- Plan launch calendars for new collections and drops.
- Define product sequencing and assortment strategies.
- Develop product bundles and cross-selling opportunities.
- Create category structures that improve discoverability.
- Support product lifecycle planning from launch to markdown.

4. Analytics and Reporting

Own merchandising performance reporting across all digital channels.

Track and report

Commercial Metrics

Merchandising Metrics

Inventory Metrics

Provide weekly and monthly insights with clear recommendations and action plans.

5. Inventory and Demand Planning Support

- Work closely with operations and production teams.
- Support demand forecasting and replenishment planning.
- Identify inventory risks before they impact sales.
- Recommend production priorities based on data.
- Help optimize inventory investments and working capital.

6. Customer Experience Optimization

- Improve product discovery and navigation.
- Reduce friction throughout the purchase journey.
- Optimize:
- Filters
- Search functionality
- Recommendations
- Size guidance
- Related products
- Identify customer pain points and solve them using data.

7. Marketplace Merchandising

If applicable, manage merchandising across marketplaces and external channels including:

- Product assortment
- Listings
- Visibility
- Ranking optimization
- Campaign participation




- Pricing consistency

8. SEO and Discoverability

- Optimize product and collection pages for organic search.
- Conduct keyword research for categories and products.
- Improve internal linking structures.
- Support long-term organic growth strategies.

9. Sustainability Communication

Ensure CitizenEarth's sustainability story is accurately represented across all customer touchpoints.

This includes

- Material sourcing information
- Traceability stories
- Impact metrics
- Care and longevity information
- Product origin stories
- Collection narratives

Cross-Functional Collaboration

You will work closely with:

- Founder and Leadership Team
- Product Design Team
- Marketing Team
- Content and Storytelling Team
- Operations Team
- Supply Chain Team
- Customer Experience Team
- External Agencies and Developers

Required Experience

- 3–8 years of experience in E-Commerce Merchandising or Digital Merchandising.
- Experience with premium, luxury, fashion, lifestyle, or consumer brands preferred.
- Strong understanding of D2C business models.
- Experience with Shopify or equivalent platforms.
- Strong understanding of customer behavior and digital merchandising principles.
- Experience managing large SKU catalogues preferred.
- Strong analytical capabilities.

Technical Skills

Preferred experience with

- Shopify
- Shopify Analytics
- Google Analytics 4
- Google Search Console
- Microsoft Excel
- Power BI or Tableau
- Klaviyo
- Hotjar or Microsoft Clarity
- SEO tools
- Inventory management systems
- Product Information Management systems (PIM)

Desired Attributes

We are looking for someone who is:

- Deeply analytical and commercially driven.
- Obsessed with customer experience.
- Highly organized and detail-oriented.
- Comfortable working in fast-moving startup environments.
- Able to balance creativity with commercial performance.
- Curious about sustainability, design, exploration, and storytelling.
- Comfortable making decisions using data rather than assumptions.
- Proactive, independent, and execution-focused.

📌 Ecommerce Merchandiser (Delhi)
🏢 CitizenEarth
📍 Delhi