eCommerce & Digital Marketing Executive (Shopify + Performance Marketing)

Role Overview We are looking for a proactive and result-driven individual to manage and grow our online business. The candidate will be responsible for handling Shopify operations, social media, SEO, paid ads, and overall digital growth.______________ Key Responsibilities Shopify & Website Management

- Manage Shopify backend (products, collections, inventory, pricing)
- Optimize product pages (images, descriptions, SEO)
- Handle website updates, banners, and landing pages
- Ensure smooth checkout & user experience
- Basic troubleshooting & app integrations

______________

Social Media Management

- Plan and schedule posts (Instagram, Facebook, etc.)
- Write engaging captions & content
- Coordinate creatives (with designer/photographer if needed)
- Maintain brand consistency
- Track engagement & growth

SEO (Search Engine Optimization)On-Page SEO

- Optimize product pages, collections, blogs




- Meta titles, descriptions, alt tags
- Keyword research & implementation

Off-Page SEO
- Backlink building
- Directory submissions
- Guest posting opportunities

______________ Content & Blogging

- Write SEO-friendly blogs
- Create content around products, trends, styling tips
- Improve website organic traffic

______________ Meta Ads (Facebook & Instagram Ads)

- Create and manage ad campaigns
- Audience targeting (cold, warm, retargeting)

- Understand metrics

- CTR

- CPC

- CPA (Cost per Purchase)

- ROAS

- Frequency
- Scale winning ads & optimize underperforming ones

Google Ads (Added Key)

- Run Search, Display & Shopping ads
- Keyword targeting & bidding strategy
- Conversion tracking
- Optimize campaigns for ROI

Contact Detail: (phone hidden)

📌 E-commerce & Shopify Executive (Surat)
🏢 Diya Aswani
📍 Surat