Job Title: E-commerce Manager D2C & Digital Marketing

Job Location: T. Nagar, Chennai

Experience: 5+ years

Annual Salary: Up to 15 LPA

Industry: Apparel / Textile / Fashion Retail

Employment Type: Full-time

Reporting To: Business Head / Chief Marketing Officer

About the Client

Our client is an established Indian ethnic menswear brand known for premium traditional and devotional apparel.

Job Summary

We are looking for an experienced and results-driven E-commerce Manager to lead and grow the brands online business across its website, marketplaces and digital channels.

The role will manage end-to-end e-commerce operations, online sales, performance marketing, social media, customer acquisition, retention and CRM programmes. The ideal candidate should have strong exposure to D2C commerce, marketplaces, digital marketing and analytics.

Key Responsibilities

E-commerce Operations

- Manage daily e-commerce operations across the brand website, marketplaces and omnichannel platforms.
- Ensure accuracy of product catalogues, pricing, inventory and promotional information.
- Monitor inventory synchronisation, order processing and fulfilment efficiency.
- Coordinate with merchandising, warehouse, supply-chain, IT and customer-support teams.
- Monitor website performance, user experience, conversion rates and checkout processes.
- Manage marketplace listings, promotions, inventory health and seller-performance metrics.
- Identify and implement improvements to enhance operational efficiency and customer satisfaction.

Performance Marketing
- Plan, execute and optimise advertising campaigns across Google, Meta, YouTube and other digital platforms.
- Drive website traffic, conversions and online revenue growth.
- Manage customer-acquisition strategies while maintaining targeted ROAS, CAC and conversion metrics.
- Analyse campaign performance and provide actionable recommendations.




- Manage media budgets and allocate spending effectively across channels.
- Coordinate with creative teams and agencies to develop effective advertisements and landing pages.

Marketplace Management
- Manage the brand’s presence across Amazon, Flipkart, Myntra, Ajio and other marketplaces.
- Optimise product listings, pricing, promotions and marketplace visibility.
- Monitor sales performance, ratings, inventory and seller-account metrics.
- Coordinate with marketplace account managers to participate in campaigns and promotional events.

Social Media Management
- Develop and execute strategies to improve brand awareness, engagement and sales.
- Manage content calendars across Instagram, Facebook, YouTube, LinkedIn and emerging platforms.
- Coordinate with influencers, content creators and agency partners.
- Track engagement, reach, conversions and social-media ROI.
- Ensure consistent brand communication across all digital channels.

CRM and Customer Retention
- Develop lifecycle-marketing strategies to improve retention and repeat purchases.
- Manage email, SMS, WhatsApp, push-notification and loyalty-programme campaigns.
- Segment customer databases and create personalised communication journeys.
- Analyse customer behaviour, purchase patterns and engagement.
- Improve Customer Lifetime Value, retention rates and repeat-purchase frequency.
- Implement automated customer journeys, remarketing and abandoned-cart campaigns.

Analytics and Reporting
- Track e-commerce KPIs, including revenue, conversion rate, ROAS, CAC, AOV,



CLV and retention.
- Prepare weekly and monthly online-business performance reports.
- Use Google Analytics, CRM dashboards, marketplace reports and BI tools for decision-making.
- Identify growth opportunities through data analysis.
- Present performance insights and recommendations to senior management.

Stakeholder Management
- Collaborate with Marketing, Merchandising, IT, Finance, Operations and Customer Service teams.
- Manage relationships with external agencies, technology partners and marketplace account managers.
- Lead cross-functional initiatives to achieve online-business objectives.
- Align e-commerce strategies with the organisation’s overall business goals.

Key Performance Indicators
- Online revenue growth
- Website conversion rate
- Return on Advertising Spend
- Customer Acquisition Cost
- Customer Lifetime Value
- Repeat-purchase rate
- Marketplace revenue growth
- Average Order Value
- Social-media engagement and reach
- CRM campaign performance
- Order-fulfilment SLA compliance

Candidate Profile
- Bachelor’s degree in Marketing, Business Administration, E-commerce or a related field.
- Minimum 5 years of experience in e-commerce, digital marketing, D2C or omnichannel retail.
- Strong understanding of D2C and marketplace ecosystems.
- Hands-on experience with Google Ads, Meta Ads and Google Analytics.
- Experience using CRM and marketing-automation platforms.
- Familiarity with Shopify, Magento, WooCommerce or similar platforms.
- Experience managing Amazon, Flipkart, Myntra, Ajio or similar marketplaces.
- Strong analytical, problem-solving and reporting skills.
- Excellent communication and stakeholder-management abilities.
- Ability to work in a fast-paced and target-driven setting.
- Apparel, fashion, textile or retail industry experience is preferred.

📌 E-commerce ManagerC & Digital Marketing (Chennai)
🏢 Stellar Talent Hr Consultancy Chennai
📍 Chennai