Role: Director - Media Effectiveness

Experience Required: 8+ years

Location: Bangalore Key Responsibilities:

1.

Execute Strategic

Roadmap

- Aid in executing a comprehensive strategic roadmap for marketing effectiveness.
- Incorporate methodologies like marketing measurement, simulation/forecasting, and scenario planning.
- Drive tangible business outcomes through a well-defined and actionable strategy.

2.

Harmonize

Online and Offline Channel Performance:

- Leverage marketing analytics to seamlessly harmonize online and offline perspectives of channel performance.
- Utilize MMM, MTA, test & control methodologies to present a unified, cross-channel view of marketing performance and attribution.
- Derive actionable insights to inform strategic decision-making.

3.

Client Data

Acquisition

- Facilitate clients in acquiring essential data for ROI analyses.
- Ensure a thorough understanding of client needs and goals to tailor data acquisition processes accordingly.
- Collaborate with the Media Team:
- Collaborate closely with the Media team to craft cross-channel measurement plans and KPIs.
- Consider business nuances like campaign objectives (e.g., performance vs. awareness) to ensure effective measurement strategies.

5.

Drive

Evolution of Measurement Practices





- Propel the evolution and acceleration of measurement practices.
- Introduce cutting-edge test designs to ensure continual learning and adaptation to industry shifts.
- Refine and Enhance Analytics Models:
- Continuously refine and enhance marketing analytics and optimization models.
- Work closely with the data science team to adapt models to shifts in the business landscape.

7.

Develop Replicable

Models and Tools

- Develop replicable models, tools, and templates that are scalable and universally applicable across clients.
- Ensure the efficiency and effectiveness of measurement tools for seamless implementation.

8.

Ad Hoc

Analysis and Decision Support

- Address requests for ad hoc analysis to guide business decisions.
- Inform marketing budget allocation through comprehensive analysis and insights. ? Interested candidates can share their CV at [email protected] along with the following details:
- Total Years of Experience in Media Effectiveness
- Current Company
- Notice Period
- Current CTC
- Salary Expectations
- Current Location
- Open to work from Bangalore
- What impact have you done on Business through Media Effectiveness
- How many people are reporting under you

📌 Director - Media Effectiveness (Bengaluru)
🏢 dentsu
📍 Bengaluru