Overview

The Director Consumer & Commercial Strategy & Transformation, India, leads the next phase of PepsiCo India’s growth by embedding consumer-led strategy, stronger brand fundamentals, and scalable innovation platforms, while accelerating digital, commercial, and go-to-market transformation across categories.

This role reports to the Vice President, Chief Strategy, Transformation and Deployment, while working closely with CMO, Sales Head, R&D; and CFO.

Responsibilities

1. Anchor Consumer-Led Growth Agenda

- Define priority demand spaces, cohorts, and consumption occasions for India OU
- Translate consumer insights into clear portfolio choices and growth strategies
- Partner with Foods & Beverages teams to shape where-to-play and how-to-win decisions

2. Build Scalable Innovation Platforms

- Shift from fragmented launches to fewer, bigger innovation platforms (e.g., health, convenience, premium, local)
- Develop structured pipelines across core, adjacent, and disruptive innovation
- Drive faster concept-to-market cycles with strong commercial viability

3. Lead Consumer & Digital Transformation

- Define and drive digital consumer strategy aligned to enterprise growth priorities
- Leverage data, platforms, and current engagement models to enhance customer experience and business performance

4. Drive Marketing & Commercial Excellence

- Co-lead transformation programs across marketing, digital commerce, and GTM
- Improve media efficiency, marketing ROI, and integrated execution
- Embed data-driven decision-making and agile ways of working across teams

5.



Enable Organization & Capability Transformation

- Champion adoption of new tools, platforms, and agile practices
- Build capabilities in:
- Consumer-centric thinking
- Insight-to-action translation
- Innovation and experimentation

- Foster a test-learn-scale culture across functions

6. Ecosystem & Cross-Functional Leadership

- Act as a thought partner to category, brand, and transformation leaders
- Collaborate seamlessly with R&D;, Supply, Sales, Finance, and Digital teams
- Manage external partners, consultants, and technology platforms to accelerate innovation and impact

Qualifications

- 12–15 years of experience
- Strong background in strategy consulting or strategy & transformation roles within FMCG
- Experience in FMCG or broader consumer industries
- Strong grounding in Brand Marketing:
- Leading large-scale brand strategies
- Driving integrated campaigns
- Delivering brand equity and commercial outcomes

- Deep expertise in consumer insights - strategy - execution
- Demonstrated ability to build and scale innovation platforms (beyond launches)

Preferred
- Experience across Foods & Beverages or multi-category portfolios
- Exposure to digital, data-led marketing, and consumer platforms
- Proven track record in cross-functional leadership in matrix organizations

Leadership Capabilities
- Strong strategic and analytical thinking with business acumen
- Ability to influence senior stakeholders across functions
- Excellence in communication, collaboration, and change management
- Proven ability to lead enterprise-wide transformation programs

📌 Director – Consumer & Commercial Strategy & Transformation, India (Gurugram)
🏢 PepsiCo
📍 Gurugram