About the Role We re looking for a creative and data-driven Content Marketing Specialist to join our growing team at Digitup a leading IT solutions and digital transformation company You ll be responsible for creating managing and optimizing content that strengthens our brand presence and drives qualified leads Key Responsibilities - Develop and execute content marketing strategies aligned with business goals - Create high-quality engaging content for blogs case studies whitepapers social media emails and website pages - Collaborate with the design product and SEO teams to ensure content consistency and optimization - Manage the content calendar and ensure timely delivery of all materials - Repurpose content across different channels to maximize reach and engagement - Track and analyze content performance metrics to continuously improve outcomes - Stay updated with IT industry trends emerging technologies and digital marketing best practices Required Skills Qualifications - Bachelor s degree in Marketing Communications or related field - 2-5 years of experience in content marketing preferably in the IT or B2B tech industry - Excellent writing editing and storytelling skills - Strong understanding of SEO content analytics and digital marketing tools Google Analytics SEMrush HubSpot etc - Ability to translate complex IT solutions into clear engaging narratives - Creative thinker with a keen eye for detail and brand voice consistency Why Join Digitup - Work with a passionate team driving digital innovation - Opportunity to grow in a fast-paced IT setting - Competitive salary flexible work setup and learning opportunities ref updazz com