Role Summary

Tolaram is a leading FMCG/CPG organization focused on building strong consumer brands. We are seeking a Digitalization Lead – MarTech to drive data-driven marketing initiatives and enhance customer engagement. This role combines marketing strategy with technical expertise to optimize platforms like CRM systems and marketing automation tools.

Responsibilities include driving digital transformation, improving marketing effectiveness, enabling personalized customer experiences, and optimizing our MarTech stack. Key Responsibilities

- Develop and execute digital marketing and MarTech strategies aligned with brand and business objectives
- Manage and optimize marketing technology platforms, including CRM, automation, analytics, and customer engagement tools
- Deliver projects spanning customer experience, innovation, operational efficiency, and marketing technology functions
- Plan and manage campaigns across channels (Google, Meta, YouTube, programmatic, etc.)
- Optimize performance marketing campaigns for ROI, CAC, conversion, and customer engagement metrics
- Leverage analytics and customer data to generate actionable insights and personalization strategies
- Manage SEO/SEM strategies to improve organic and paid visibility
- Drive customer journey mapping, audience segmentation, and campaign automation initiatives
- Collaborate with brand, sales, e-commerce, analytics, and technology teams to align digital initiatives with business goals
- Manage MarTech vendor relationships, integrations, and platform performance
- Stay updated on emerging MarTech trends, tools, AI capabilities,



and digital innovation opportunities Experience
- 6-12 years of experience in digital marketing, MarTech, or marketing digital transformation
- Experience in FMCG/CPG, retail, or e-commerce environments preferred
- Proven track record of managing large-scale digital campaigns and marketing technology platforms
- Experience working with cross-functional teams, agencies, and technology vendors Technical Skills
- Robust knowledge of digital advertising platforms (Google Ads, Meta Ads, etc.)
- Experience with analytics tools (Google Analytics, Adobe Analytics, Power BI, etc.)
- Hands-on experience with CRM and marketing automation platforms
- Understanding of SEO/SEM, customer journey orchestration, and personalization strategies
- Familiarity with data analysis, reporting, and campaign performance optimization
- Exposure to integration ecosystems, APIs, and customer data platforms (preferred) Leadership & Business Skills
- Strong analytical mindset with focus on ROI, customer engagement, and operational efficiency
- Excellent stakeholder management, vendor coordination, and cross-functional collaboration skills Success Metrics (12–18 Months)
- Improve digital campaign ROI, customer engagement, and conversion rates
- Increase effectiveness and adoption of marketing technology platforms
- Drive measurable growth in online sales, lead generation, and customer retention
- Improve marketing automation efficiency and customer journey personalization.
- Establish data-driven marketing dashboards and performance reporting frameworks
- Optimize MarTech stack utilization and integration effectiveness

📌 Digitalization Lead - Marketing (Chennai)
🏢 Tolaram
📍 Chennai