Job Title: Digital Marketing Expert (Equity-Based) Company: HiWox Location: Remote (India) / Hybrid (Preferred: Bhubaneswar, Bengaluru, or Hyderabad) Commitment: Part-time (20–25 Hours/Week) | Founding Team | Equity-Based About HiWox HiWox is building a next-generation HealthTech platform focused on preventive healthcare, digital wellness, AI-powered health intelligence, and personalized transformation. We are not building just another healthcare application. Our vision is to create an integrated ecosystem that combines AI, healthcare professionals, diagnostics, wearable devices, behavioral science, and the 9 dimensions of wellness to help individuals and organizations achieve measurable health outcomes.

As a Digital Marketing Expert, you will be responsible for building HiWox's digital growth engine, driving qualified customer acquisition, establishing a strong online brand presence, and creating scalable marketing systems for long-term growth.

Key Responsibilities Performance Marketing Plan, execute, and optimize campaigns across Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, and other digital channels.

Manage audience targeting, A/B testing, retargeting, conversion optimization, and campaign budgeting.

Continuously improve CAC, CPL, ROAS, CTR, conversion rates, and customer retention. Growth & Lead Generation Build end-to-end marketing funnels for wellness programs, corporate wellness, hospitals, gyms, consultants, and preventive healthcare services.

Develop lead generation systems using landing pages, webinars, WhatsApp marketing, email automation, and CRM workflows.

Build referral programs, partnerships, and community-driven acquisition channels.

Content

Distribution & SEO Create and execute content distribution strategies across LinkedIn, Instagram, Facebook, YouTube, and other digital platforms.

Collaborate with content creators, healthcare experts, and designers to maximize content reach and engagement.

Improve organic visibility through SEO, blog strategy, and website optimization.

Marketing

Automation & Analytics Implement CRM, marketing automation, lead nurturing, and customer journey workflows.

Build dashboards to monitor campaign performance, attribution, lead quality, and funnel metrics.





Use analytics and experimentation to improve marketing performance and ROI.

Founder

Branding & Community Building Support founder-led branding through LinkedIn, podcasts, webinars, PR, and industry events.

Build communities around preventive healthcare, wellness, fitness, and digital health.

Develop collaborations with healthcare professionals, wellness influencers, hospitals, fitness communities, and corporate partners. Cross-Functional Collaboration Work closely with product, branding, design, AI, healthcare, and business development teams.

Stay updated with the latest AI-powered marketing tools, digital trends, and HealthTech marketing practices.

Who Should

Apply? Bachelor's or Master's degree in Marketing, Digital Marketing, Business Administration, Communications, or related fields.

Experience in digital marketing, performance marketing, growth marketing, or demand generation.

Strong understanding of customer acquisition, marketing funnels, analytics, and conversion optimization.

Entrepreneurial mindset with the ability to build and execute marketing strategies independently.

Passion for healthcare, wellness, AI, or HealthTech is an advantage.

Preferred Skills Meta Ads Manager

Google Ads & GA4

LinkedIn Ads

SEO & SEM

CRM & Marketing Automation

Email & WhatsApp Marketing

Landing Page Optimization

Google Tag Manager

Looker Studio, Power BI, or similar analytics tools

AI-powered marketing tools

Copywriting and conversion-focused content Immediate Priorities (First 90 Days) Launch digital campaigns for HiWox's wellness programs and B2B healthcare services.

Build high-converting acquisition funnels and landing pages.

Establish content distribution systems across LinkedIn, Instagram, YouTube, and WhatsApp.

Set up CRM, marketing automation, and lead nurturing workflows.

Create dashboards to monitor marketing KPIs and campaign performance.





Support founder branding and thought leadership initiatives.

Generate qualified leads for hospitals, corporates, gyms, consultants, and individual wellness programs. What You'll Gain Become a founding member of an innovative HealthTech startup.

Equity ownership with long-term wealth creation potential.

Work directly with the founder to build a category-defining healthcare brand.

Gain hands-on experience in growth marketing, AI-powered marketing, analytics, automation, and startup scaling.

Lead the digital marketing function from the ground up and create measurable business impact. Equity-Based Opportunity This is an equity-only founding team role. There is no fixed salary during the initial bootstrapping phase.

Compensation will be introduced after fundraising and revenue stabilization.

Our Onboarding Process

Includes 3–4 strategic discussions with the founder.

A 1-month NDA-based collaboration phase to evaluate execution capability, ownership, creativity, and long-term alignment.

Long-term founding team agreement.

Equity allocation based on contribution, expertise, and commitment.

A 5-year vesting structure for all core founding members.

Ideal Candidate Profile We Are Looking For Someone Who Has 2–6+ years of experience in digital marketing, performance marketing, or growth marketing.

Has successfully built and optimized lead generation and customer acquisition campaigns.

Can independently execute campaigns while using analytics to drive continuous improvement.

Enjoys working in a fast-paced startup setting with high ownership and accountability.

Bonus if you have experience in HealthTech, WellnessTech, Healthcare, SaaS, Fitness, or D2C brands. We're Looking For We are not looking for someone who simply runs advertising campaigns. We are looking for a founding Digital Marketing Expert who can build scalable growth systems, create high-performing acquisition funnels, establish HiWox as a trusted HealthTech brand, and drive measurable business growth through data-driven marketing, automation, and community building.

As a founding team member, you will play a key role in shaping HiWox's market presence and long-term success.

Skills: digital marketing,healthcare,healthtech

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