Role Description The Digital Specialist (Performance) – D2C/FMCG is a full-time, on-site role based in Delhi. This role is responsible for planning, executing, and optimizing performance-driven digital marketing campaigns across D2C channels and FMCG-focused platforms. Day-to-day activities include managing paid media campaigns, tracking KPIs, analyzing campaign performance, and recommending improvements to drive customer acquisition, retention, and revenue growth.

The Digital

Specialist will collaborate with marketing, creative, and product teams to align digital strategies with brand goals, manage project timelines, and ensure consistent communication and reporting. The role also involves staying updated on digital trends, experimenting with new performance tactics, and contributing to overall digital strategy development.

Qualifications

Strong analytical skills to interpret campaign data, monitor KPIs,



and drive data-informed decision-making.

Excellent communication skills to collaborate with cross-functional teams and present insights clearly.

Experience in digital strategy and digital marketing, especially in D2C and FMCG environments.

Proven project management abilities to plan, execute, and optimize multiple digital initiatives simultaneously.

Familiarity with performance marketing tools and platforms (e.g., Google Ads, Meta Ads, analytics tools).

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Ability to work in a fast-paced, on-site setting in Delhi with a focus on measurable results.

Experience in health, wellness, or consumer goods sectors is an advantage.

📌 Digital Specialist (Performance) - C/FMCG (Delhi)
🏢 Fitspire - Health | Wellness
📍 Delhi