Job DescriptionWe Are Hiring | Digital Media Planner | Mumbai

NExperience Required: 2–5 years of experience in digital media planning, preferably from a media/advertising agency background

NRole Overview:

NThe role involves end-to-end digital campaign planning, execution, and performance tracking. The individual will work closely with clients, internal teams, and platform partners to deliver effective, data-driven digital media solutions aligned with business objectives

NKey Responsibilities:

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- Decode client briefs and develop detailed approach notes for upcoming digital campaigns.
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- Plan and execute digital campaigns in line with client objectives, budgets, and timelines.
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- Coordinate with vendorsand platform partners to ensure readiness before campaign launch.
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- Monitor ongoing campaigns and share regular performance reports with actionable insights.
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- Drive campaign optimisation through continuous tracking and course correction
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- Maintain and update campaign data on dashboards accurately and regularly.
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- Conduct post-campaign analysis and present key learnings to clients and internal teams.
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- Share platform knowledge, trends, and past learnings to improve future campaign outcomes.
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- Track campaign spends and ensure delivery within allocated budgets.
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- Research new platforms and features to enhance digital strategy effectivene
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- Support new business pitches through data inputs and presentation development
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nKey Skills & Expertise:

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- Strong understanding of digital media planning and campaign execution.
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- Knowledge of performance marketing and optimisation techniques.
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- Analytical mindset withthe ability to derive insights from campaign data.
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- Good stakeholder management and communication skills.
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- Ability to manage multiple campaigns in a fast-paced setting.
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nTools & Platforms:

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- Platforms: LinkedIn, Twitter (X), Instagram
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- Analytics Tools: Google Analytics, Adobe Analytics
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- Tools: Similarweb, Google Suite
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- Ad Platforms: Meta (Facebook) Business Manager
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📌 Digital Media Planner (Alibag)
🏢 Omnicom Media India
📍 Alibag