Key Responsibilities Paid Marketing Plan, execute, and optimize paid campaigns across Meta, Google, LinkedIn, and other relevant platforms. Generate quality leads while maintaining target CPL, CPA, and ROAS. Manage advertising budgets and scale high-performing campaigns. Continuously optimize campaigns through audience testing, creative testing, and bidding strategies. Growth &

- Lead Generation Build and improve lead generation funnels. Increase lead quality and conversion rates through continuous optimization. Work closely with the Sales team to improve lead performance and customer acquisition. Identify new channels and strategies to generate business opportunities. Website &
- Conversion Optimization Manage website and landing pages to improve user experience and conversions. Coordinate with developers for website improvements and tracking implementation. Ensure all campaigns are properly tracked using GA4, GTM, Meta Pixel, and Conversion API. Brand &
- Content Marketing Plan and execute digital campaigns to increase brand awareness and engagement. Coordinate with designers and content creators for campaign creatives, videos, and promotional content. Manage social media campaigns that support business and lead generation goals. Analytics &
- Reporting Monitor campaign performance and marketing KPIs. Prepare performance reports and provide recommendations for improvement.



Analyze customer behavior, campaign results, and competitor activities to support business decisions. Innovation &
- Ownership Research new digital marketing trends, AI tools, and advertising opportunities. Recommend current ideas to improve lead generation, customer acquisition, and marketing efficiency. Take ownership of digital marketing execution and ensure timely delivery of all campaigns.

Skills Required Performance Marketing (Meta &

- Google Ads) Lead Generation Strategy Google Analytics 4 (GA4) Google Tag Manager (GTM) Meta Pixel &
- Conversion API Conversion Rate Optimization (CRO) SEO Fundamentals Social Media Marketing Marketing Analytics &
- Reporting Excel / Google Sheets Strong communication, analytical, and problem-solving skills Qualifications Bachelor's degree in Marketing, Business, or a related field. 1–2 years of experience in Digital Marketing.

Experience in managing end-to-end digital marketing campaigns with measurable business outcomes. Success in This Role Generate consistent, high-quality leads. Achieve target CPL, CPA, and ROAS. Improve website and landing page conversion rates. Increase digital reach, engagement, and brand visibility. Deliver measurable growth in customer acquisition and revenue through digital marketing.

📌 Digital Marketing Specialist (Pune)
🏢 WeMee Store
📍 Pune