Digital Marketing Specialist (WordPress & Social Media)

Company: Welkin Enterprises

Location: Hyderabad (Work from Office)

Employment Type: Full-Time

Experience: 2–5 Years

About Welkin

Welkin Global Academy is a leading training and skill development organization focused on preparing students and professionals for successful careers through industry-relevant programs. We are looking for a creative, data-driven, and proactive Digital Marketing Specialist to strengthen our online presence, generate quality leads, and build our brand across digital platforms.

Key ResponsibilitiesWebsite Management (WordPress)

Manage, update, and maintain the company WordPress websites.

Create and publish landing pages for courses, events, webinars, and campaigns.

Ensure websites are optimized for speed, mobile responsiveness, and SEO.

Coordinate with designers and developers for website improvements.

Monitor website performance using Google Analytics and Search Console.

Social Media Marketing

Plan, create, and publish engaging content across:

LinkedIn

Instagram

Facebook

YouTube

X (Twitter)

Develop monthly content calendars aligned with business objectives.

Create engaging captions, graphics, reels, and campaign ideas.

Monitor engagement and respond to comments/messages where required.

Build brand awareness and grow organic followers.

Performance Marketing

Plan and execute paid campaigns on:

Google Ads

Meta Ads (Facebook & Instagram)

LinkedIn Ads

Optimize campaigns for lead generation and conversions.

Monitor ROAS, CPL, CTR, CPC, and campaign performance.

SEO & Content Marketing

Perform keyword research and competitor analysis.

Optimize website pages and blogs for search engines.

Write or coordinate SEO-friendly content.

Improve website rankings through on-page SEO best practices.

Email Marketing & CRM

Create email campaigns and newsletters.





Maintain lead databases.

Track campaign performance.

Support lead nurturing initiatives.

Analytics & Reporting

Prepare weekly and monthly performance reports.

Track website traffic, lead conversions, engagement metrics, and campaign ROI.

Recommend improvements based on analytics.

Branding & Campaigns

Support product launches and current course promotions.

Coordinate with the design team for marketing collateral.

Maintain consistent brand identity across all digital channels.

Required Skills

Strong experience with WordPress CMS

Good understanding of Elementor or similar page builders

Experience managing Google Analytics (GA4) and Google Search Console

Knowledge of SEO fundamentals and tools

Experience running Meta Ads and Google Ads

Social Media Management experience

Basic HTML/CSS knowledge is an advantage

Familiarity with Canva, Adobe Creative Suite, or similar design tools

Knowledge of AI-assisted content creation tools (e.g., ChatGPT, Gemini, Canva AI) is an added advantage

Excellent written and verbal communication skills

Preferred Qualifications

Bachelor's degree in Marketing, Communications, Business, Computer Science, or a related field.

Digital Marketing certifications from Google, Meta, HubSpot, or similar platforms are preferred.

Experience in the Education, EdTech, or Training industry is highly desirable.

Key Competencies

Creative thinking

Strong analytical mindset

Attention to detail

Excellent organizational skills

Ability to work independently

Team collaboration

Time management

Problem-solving attitude

Key Performance Indicators (KPIs)

Website traffic growth

Number of qualified leads generated

Social media engagement and follower growth

Organic search rankings

Landing page conversion rate

Campaign ROI

Website uptime and content freshness

Email campaign open and click-through rates

📌 Digital Marketing Specialist (WordPress & Social Media) (Hyderabad)
🏢 Welkin Enterprises
📍 Hyderabad