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Role Summary The Digital Marketing Specialist will be responsible for managing and optimizing end-to-end digital marketing activities to generate qualified leads, improve conversion rates, and strengthen brand presence. The role requires a mix of analytical thinking, execution capability, and performance-driven mindset.

KRA: Task / Activities

- Conduct structured competitor analysis (SEO, paid ads, messaging, funnel gaps)
- Plan and execute digital campaigns across Google Ads & Meta Ads
- Monitor website performance using GA4 & Google Search Console
- Optimize landing pages for conversion rate (CRO)
- Implement SEO strategies (On-page, Off-page, Technical basics)
- Manage CRM workflows and marketing automation
- Track campaign performance using UTM parameters and attribution models
- Collaborate on content, creatives, and brand consistency
- Identify and fix technical or marketing performance issues
- Support social media strategy and organic growth initiatives

KPI: Performance Metrics

- Cost per Lead (CPL)
- Return on Ad Spend (ROAS)




- Conversion Rate (CVR)
- Website Traffic Growth
- Lead Quality & Funnel Conversion
- Campaign ROI
- Engagement Metrics (CTR, bounce rate, session duration)

Desired Profile / Criteria / Skills :

Required Skills

- Robust understanding of digital marketing fundamentals (TOFU–MOFU–BOFU, CAC, CPL, CTR, ROAS)
- Hands-on experience with Google Ads & Meta Ads
- Basic to intermediate SEO knowledge
- Familiarity with tools like GA4, Search Console
- Basic design skills (Canva / Adobe / Figma)
- CRM handling and workflow automation knowledge
- UTM tracking and campaign attribution

Preferred skills

- Experience with tools like Ahrefs / SEMrush / Screaming Frog
- Basic HTML/CSS knowledge
- Landing page creation & A/B testing
- Email & WhatsApp marketing tools (Zoho, Mailchimp)
- Video editing for short-form content (Reels, Ads)
- Reporting dashboards & data interpretation

📌 Digital Marketing Specialist (Chennai)
🏢 Vedita Ventures
📍 Chennai