About Us:

Shakambhari Group is a trusted name in metallurgy, producing 1.6 million tons of steel, 200,000 tons of manganese alloys, and high-quality aluminium foil annually. With advanced manufacturing facilities and a strong global presence, we deliver excellence in steel, ferro alloys, and aluminium products, driven by innovation, quality, and sustainability.

About the Role

To establish and scale an AI-driven digital marketing ecosystem for Shakambhari Group across its steel, ferro alloys, aluminium foil, and allied business verticals. The objective is to drive high-quality lead generation, enhance brand visibility, strengthen dealer and distributor engagement, and create sustained digital demand through data-driven campaigns, marketing automation, performance marketing, SEO, content strategy, and advanced marketing technology.

Responsibilities & Outcomes :

- AI-Driven Campaigns & Lead Generation: Plan and run end-to-end digital campaigns across platforms (Google, Meta, LinkedIn, YouTube) using AI for targeting, creatives, and optimization.

→ Outcome: Higher quality leads, lower CPL, and stronger contribution to the sales pipeline.
- Performance Marketing & Data Analytics : Manage paid media budgets, track campaign performance, and analyze data to improve conversions and ROI through dashboards and insights.

→ Outcome: Better conversion rates, clear visibility on CAC/CPL/ROAS, and faster decision-making.
- Website Growth, SEO & Content Optimization: Improve website traffic and lead capture through SEO, landing page optimization, and AI-driven content creation.

→ Outcome: Increased organic traffic, better rankings, and improved lead generation from owned platforms.




- Brand Building & Social Media Leadership: Build a strong digital presence across LinkedIn, Facebook, Instagram, and YouTube through consistent content, storytelling, and industry-focused communication.

→ Outcome: Higher engagement, stronger brand recall, and better reach among target audiences.
- Marketing Automation & CRM Integration : Set up automated workflows for lead capture, nurturing, WhatsApp/email campaigns, and seamless CRM integration.

→ Outcome: Faster lead response, improved tracking, and higher conversion from marketing to sales.
- Market Intelligence & Digital Listening: Track competitors and market trends, coordinate with internal teams and agencies, and establish SOPs for smooth execution and reporting.

→ Outcome: Better strategy alignment, faster execution, and scalable, structured marketing operations.

Requirements

- 5–8 years of hands-on experience in digital marketing, performance marketing, growth marketing, or demand generation, preferably in B2B, industrial, manufacturing, metals, building materials, or allied sectors.
- Strong expertise in Google Ads, Meta Ads, LinkedIn campaigns, SEO/SEM, Search Console, Tag Manager, marketing dashboards, and campaign attribution.
- Proven ability to use AI tools for campaign ideation,



copy generation, content scaling, lead scoring, automation, personalization, and analytics.
- Robust understanding of website journeys, landing-page optimization, conversion funnels, retargeting, email marketing, WhatsApp campaigns, and CRM integration.
- Data-driven, execution-focused, and commercially aware professional who can connect marketing metrics with business outcomes such as leads, dealer activation, customer acquisition, and revenue support.
- Excellent communication, content judgment, and stakeholder management skills, with the ability to work directly with leadership and cross-functional teams.

Preferred Qualifications :

- MBA / PGDM in Marketing, Digital Marketing, Communications, or Business Management.
- Certifications in Google Ads, HubSpot, Meta, LinkedIn Marketing, SEO, or marketing automation tools.
- Experience in industrial branding, dealer/distributor marketing, B2B lead generation, or product marketing for steel / construction / metals / manufacturing sectors.
- Working knowledge of CRM connected workflows, marketing automation platforms, and AI-enabled content/performance tools.

Benefits :

- Competitive CTC as per industry standard.
- Lead and build an AI-driven digital marketing function with measurable business impact across multiple business verticals.
- Engage in multi-business branding, dealer and industrial campaigns, strategic initiatives, and leverage advanced digital tools for cross-functional learning.

How to Apply : If interested, please email your resume + a brief covering letter to [email protected]

📌 Digital Marketing Specialist (Kolkata Metropolitan Area)
🏢 Shakambhari Group
📍 Kolkata Metropolitan Area