– PPC Specialist Company: Confidential (Leading IT & Software Company)
Position: PPC Specialist
Location: Gurugram, Sector 43
Work Mode: Work from Office (5 Days a Week)
Experience: 6–7 Years
Employment Type: Full-Time About the Role
We are looking for an experienced PPC Specialist to join a fast-growing IT & Software organization. The ideal candidate should have hands-on expertise in planning, executing, and optimizing paid marketing campaigns across multiple digital advertising platforms. You will play a key role in driving lead generation, customer acquisition, and business growth through data-driven performance marketing strategies. Key Responsibilities
Plan, execute, and optimize PPC campaigns across Google Ads, Meta Ads, LinkedIn Ads, and Microsoft Ads.
Manage Search, Display, Performance Max, Shopping, and YouTube campaigns.
Drive high-quality B2B and B2C lead generation through paid marketing initiatives.
Monitor and optimize campaign performance to improve KPIs such as CPL, CAC, ROAS, ROI, CTR, and Conversion Rate.
Conduct keyword research, audience segmentation, competitor analysis, and campaign planning.
Perform A/B testing for ad creatives, landing pages, audience targeting, and bidding strategies.
Manage remarketing and retargeting campaigns across multiple advertising platforms.
Implement and maintain conversion tracking using Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and LinkedIn Insight Tag.
Develop performance dashboards using Looker Studio (Google Data Studio).
Collaborate with SEO, Content, Design, Sales,
and Product teams to execute integrated marketing campaigns.
Prepare campaign performance reports and provide actionable optimization recommendations.
Stay updated with the latest trends, platform updates, and best practices in digital advertising.
Required
Skills
6–7 years of hands-on experience in PPC or Performance Marketing.
Strong expertise in
Google Ads
Meta Ads Manager
LinkedIn Campaign Manager
Microsoft/Bing Ads Hands-on experience with:
Google Analytics 4 (GA4)
Google Tag Manager (GTM)
Looker Studio
Google Search Console
Google Merchant Center
Solid analytical, problem-solving, and communication skills.
Preferred
Qualifications
Experience managing monthly advertising budgets of ₹20 Lakhs or more.
Experience working in B2B, B2C, IT Services, SaaS, Software, or Technology companies.
Familiarity with CRM platforms such as HubSpot, Salesforce, or Zoho CRM.
Basic understanding of SEO and content marketing.
Preferred
Certifications
Google Ads Search Certification
Google Ads Display Certification
Google Analytics (GA4) Certification
Meta Certified Media Buying Professional
LinkedIn Marketing Solutions Certification Educational Qualification
Bachelor's Degree in Marketing, Business Administration, Computer Applications, or a related field.
MBA in Marketing or a Digital Marketing Certification will be an added advantage. ? Share your updated resume:[
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📌 Digital Marketing Specialist (Gurugram)
🏢 ShepHertz Technologies
📍 Gurugram