: Digital Marketing Specialist (Real Estate)Position Digital Marketing Specialist – Real Estate Experience3–4 years (Real Estate experience preferred) Employment TypeFull-time About the RoleWe are looking for a young, dynamic, and performance-driven Digital Marketing Specialist with a strong understanding of the current real estate market. The ideal candidate should be passionate about digital marketing, stay updated with industry trends, and have hands-on experience in planning, executing, and optimising high-performing marketing campaigns that generate quality leads and maximise ROI. Key ResponsibilitiesPlan, execute, and optimise digital marketing campaigns across Google Ads, Meta Ads, LinkedIn, and other relevant platforms.

Develop and manage performance marketing strategies focused on lead generation and conversions. Analyse campaign performance, identify trends, and provide actionable insights to improve results. Monitor key performance metrics such as CPL, CPC, CTR, ROAS, conversion rate, and ROI.

Understand current real estate market trends, customer behaviour, and competitor activities to create effective marketing strategies. Coordinate with the sales team to improve lead quality and campaign effectiveness. Manage SEO, SEM, social media marketing, email marketing, and remarketing campaigns.

Prepare weekly and monthly performance reports with recommendations for continuous improvement.



Stay updated with the latest digital marketing tools, AI technologies, and platform updates.

Required

SkillsStrong knowledge of Performance Marketing (Google Ads & Meta Ads).

Experience in analysing campaign performance and optimising budgets. Understanding of the current real estate market and customer buying behaviour. Knowledge of Google Analytics, Google Tag Manager, Meta Business Suite, and CRM tools. Solid analytical and problem-solving skills. Excellent communication and presentation skills. Creative mindset with a data-driven approach.

Preferred

QualificationsBachelor's degree in Marketing, Business, or a related field.

Certifications in Google Ads, Meta Blueprint, or Google Analytics are an advantage.

Experience in the real estate industry is highly preferred. What We're Looking ForYoung, energetic, and passionate about digital marketing. Up-to-date with the latest digital marketing trends and technologies. Results-oriented with a strong focus on lead generation and campaign performance. Self-motivated, proactive, and eager to learn. Able to thrive in a fast-paced, target-driven environment.

Key Performance

Indicators (KPIs)Quality leads generated. Cost per Lead (CPL). Return on Ad Spend (ROAS).

Conversion

Rate. Campaign ROI. Lead-to-Site Visit and Lead-to-Sale conversion performance.

📌 Digital Marketing Specialist (Noida)
🏢 Bmai Realtech
📍 Noida