Position - Assistant Manager (Digital Marketing)

Location - Ahmedabad Role Overview

-We are looking for an experienced and execution-focused Assistant Manager, Digital Marketing to manage digital campaigns, social media, content, websites, SEO, paid media, and performance reporting .

The ideal candidate should be able to independently plan and execute digital initiatives, coordinate with internal teams and agencies, track campaign performance, and ensure consistent communication across digital platform s.

Key Responsibiliti es-Digital Strategy and Campaign Manageme nt:Plan and execute integrated digital marketing campaigns across multiple platfor ms.Translate business and brand objectives into actionable digital pla ns.Prepare monthly content, campaign, media, and activation calenda rs.Coordinate product launches, brand campaigns, events, and digital promotio ns.Track campaign timelines, deliverables, budgets, and performan ce.

Social Media Managem ent:Manage brand presence across Instagram, Facebook, LinkedIn, YouTube, X, and other relevant platfo rms.Develop content ideas for reels, videos, static posts, carousels, stories, and campai gns.Review captions, scripts, creatives, and publishing calend ars.Monitor audience engagement, comments, trends, competitor activity, and platform upda tes.Work with content creators, influencers, agencies, and production te ams.

Content Develop ment:Create and review content briefs for social media, websites, blogs, videos, emailers, and digital campa igns.Ensure content is simple, relevant, brand-consistent, and aligned with the target audi ence.Coordinate with designers, copywriters, video editors, agencies, and internal stakehol ders.Identify content opportunities based on customer needs, market trends, product benefits, and search behav iors.

Website, SEO an d AEO:Manage website updates, landing pages, campaign pages, product content, and digital a ssets.Work with SEO and development teams to improve organic traffic, rankings, conversions, and website perfor mance.Support on-page SEO, technical SEO,



content optimization, backlink initiatives, and keyword pla nning.Understand emerging search practices such as AI search, Answer Engine Optimization, structured content, FAQs, and schema implement ation.Monitor website traffic and user behavior using analytics tools.

Paid Media and Performance Mar keting:Coordinate and monitor campaigns across Google Ads, Meta Ads, LinkedIn Ads, YouTube, and other pla tforms.Review campaign targeting, budgets, creatives, leads, conversions, and return on advertising spend.Work with agencies to optimize campaigns and improve cost effi ciency.Prepare campaign performance reports with clear observations and recommend ations.

Analytics and Re porting:Track key metrics including reach, engagement, traffic, leads, conversion rate, cost per lead, organic growth, and campa ign ROI.Prepare weekly and monthly digital performance reports.Use data to identify gaps, opportunities, and areas for impr ovement.Present campaign results and actionable recommendations to man agement.

Agency and Stakeholder Coor dination:Coordinate with digital, creative, media, SEO, development, influencer, and production agencies.Prepare clear briefs, review deliverables, and ensure timely e xecution.Work closely with brand, sales, product, corporate communication, IT, and leadersh ip teams.Maintain proper records of campaign assets, approvals, budgets, reports, and vendor deli verables.

Required Skills and E xperience:Minimum 5 years of experience in digital marketing, preferably with a recognized brand, agency, consumer business, building materials company, or multi-brand org anization.Strong understanding of social media, digital campaigns,



content marketing, SEO, paid media, websites, and analytics.Experience managing agencies, vendors, content creators, and cross-functio nal teams.Ability to independently manage multiple campaigns and deadlines.Strong written and verbal communicati on skills.Good understanding of creative development, video content, reels, and digital sto rytelling.Solid analytical ability with a performance and business-focused approach.Working knowledge of digital marketing and report ing tools.

Preferred Tools and

Platforms:Google Analytics 4Google Sea rch Consol eGoogle AdsMeta Business Suite and Ads ManagerLinkedIn Campa ign ManagerYou

Tube StudioSEO tools such as Ahrefs, SEMrush, or simila r platformsWordPress or other content managem ent systemsCanva, Adobe tools, or creative revie w platformsMicrosoft Excel, PowerPoint, and reporting dashboardsAI tools for research, content development, productivity, and campaig n execution

Educational Qu alification:Bachelor’s degree in marketing, Business Administration, Mass Communication, Advertising, or a re lated field.MBA or postgraduate qualification in Marketing will b e preferred.Relevant certifications in digital marketing, Google Ads, Google Analytics, Meta Ads, or SEO will be a n advantage.

Key Competencies:Digital-f irst thinkingCampa ign ownershipContent and creat ive judgementAnalytical and problem-so lving abilityProject and ti me managementAttent ion to detailStakehold er managementAgency coordinationAbility to work in a fast-pace d environmentStrong execution and f ollow-through

Suc cess Measures:The candidate’s performance will be evalu ated based on:Timely and effective camp aign executionGrowth in digital reach, engagement, and w ebsite trafficImprovement in organic sea rch visibilityQuality and consistency of d igital contentLead generation and campa ign efficiencyWebsite and landing-pa ge performanceAgency output and deadl ine managementAccuracy and usefulness of perfo rmance reports

📌 Digital Marketing Specialist (Ahmedabad)
🏢 Astral
📍 Ahmedabad