Job Title: Digital Marketing Manager Organization: The LexSphere Legal Consultancy Location: Varanasi, Uttar Pradesh (On-site) Reporting to: Founder / Directorate About The LexSphere: The LexSphere is an MSME-registered legal consultancy and legal education platform operating across corporate advisory, labour law, compliance, HR advisory, legal notices, contracts, and legal education. The brand has built a strong digital presence through short-form legal awareness content across Instagram, YouTube, and Facebook.

Role Overview: We are looking for a Digital Marketing Manager to own end-to-end growth and monetization of The LexSphere's digital presence - across social media, content strategy, lead generation, and brand positioning across our legal consultancy, business advisory, and education verticals.

Key Responsibilities

- Own overall digital marketing strategy across Instagram, YouTube, Facebook, and emerging WhatsApp Broadcast channel - Drive growth beyond current plateau - identify current formats, hooks, and distribution strategies to reactivate audience growth - Plan and manage monthly content calendars across multiple pages/verticals (legal awareness, B2B/business content, education) - Coordinate with script writers, video editors, and designers to ensure brand voice consistency (Hook-Problem-Legal Right-Solution-Mistake-CTA framework) - Track and report performance metrics (reach,



engagement, follower growth, conversion from content to inbound leads) - Build and scale the WhatsApp Broadcast list as an owned marketing channel - Manage paid promotions/ad budgets where applicable and optimize spend - Own SEO and website marketing coordination for thelexsphere.com - Develop B2B marketing content strategy for corporate/startup-facing pages - Stay current on legal-content trends and competitor activity in the legal awareness content space Requirements:
- 2-4 years of experience in digital marketing, preferably managing social-first brands or content-heavy pages - Strong understanding of Instagram/YouTube/Facebook algorithms and analytics - Experience managing content calendars and cross-functional creative teams - Basic understanding of SEO, paid ads (Meta/Google), and WhatsApp marketing tools - Excellent Hindi-English (Hinglish) communication skills - Prior experience in legal, education, or awareness-content niches is a plus - Data-driven mindset with ability to translate metrics into strategy What We Offer:
- Ownership of a fast-growing legal content brand with 100K+ combined social following - Direct collaboration with founder on brand strategy - Opportunity to build and scale a multi-vertical digital ecosystem To Apply: Whatsapp +917887211309

📌 Digital Marketing Manager (Varanasi)
🏢 The LexSphere
📍 Varanasi