Key Responsibilities

- Campaign Optimization: Optimize campaigns based on data analysis and insights. Make recommendations for adjustments to targeting, messaging, ad formats, and budget allocation to improve ROI

- Data Analysis: Analyze performance of digital marketing campaigns across platforms such as CRM website, social media, search engines, display advertising, email marketing

- Reports : Publish Monthly and quarterly digital performance reports for all malls and corporate, Adhoc reports and publishing as and when required

- Co-ordinate with mall teams and digital marketing agency teams for any data or inputs required

- Manage website development by coordinating with developers, designers, and relevant stakeholders

- Competitor mapping on their digital performance

Skills Required

- Experience with AI marketing tools

- Strong analytical and reporting skills

- Knowledge of Paid Media, SEO, and Google Analytics

- Proficiency in Excel, PowerPoint, and Looker Studio

- Valuable communication and stakeholder management skills

- Ability to interpret data and provide actionable insights

- Experience with CRM platforms, customer data management

📌 Digital Marketing Manager (Performance Marketing) (Mumbai)
🏢 Phoenix Mills
📍 Mumbai