31 Jul
|
Sukudo Studios
|
Delhi
31 Jul
Sukudo Studios
Delhi
About Us
Sukudo Studios is a TPN-certified dubbing and localization company serving global entertainment clients — OTT platforms, micro drama apps, YouTube creators, and production houses — across 50 languages. We work with clients including Netflix, Amazon Prime, and YouTube channels with 13M subscribers. We are now scaling our digital growth engine and building our brand from the ground up — and we need someone who can own it end to end.
The Role
This is not a run ads and report clicks role. You will own the full revenue journey — generating high-ticket B2B leads, nurturing and converting them, and managing client accounts post-conversion. You will also shape Sukudo's brand identity from scratch across every digital touchpoint.
Key Responsibilities
Performance Marketing (Core)
- Plan, execute, and optimize paid campaigns across Google Ads, Meta, and LinkedIn targeting high-ticket enterprise clients
- Own campaign budgets end to end — forecasting, allocation, spend optimization, and ROI accountability
- Measure and report performance of all campaigns against defined KPIs and ROI targets; present insights to leadership
- Instrument conversion points, optimize landing pages and user funnels, and run structured A/B tests
Full-Funnel Ownership
- Go beyond lead generation: qualify, nurture, and convert leads through email sequences, retargeting, and sales collaboration
- Manage and grow key client accounts post-conversion; identify upsell and retention opportunities
- Build and maintain the CRM pipeline and marketing automation workflows
International & China-Market Targeting
- Develop and execute strategies to reach and acquire clients based in China — including short drama platforms, production houses, and content distributors
- Navigate China-specific channels and outreach norms (WeChat, Baidu, Bilibili, Xiaohongshu, Chinese B2B directories) where Western ad platforms have limited reach
- Localize messaging and campaign approaches for Chinese decision-makers and international entertainment buyers
Modern & Emerging Channels
- Implement AI-driven ad formats and creative automation across platforms
- Drive AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) strategies so Sukudo surfaces in AI search results (ChatGPT, Perplexity, Google AI Overviews)
- Stay ahead of digital marketing trends and evaluate emerging technologies for adoption
Brand & Content
- Lead brand-building from scratch — positioning, messaging, and visual consistency across all digital channels
- Maintain consistent brand voice across website, social, email, and paid media
- Work hands-on with website tools (Framer) to update landing pages and campaign assets
- Manage SEO strategy and coordinate on-page/technical improvements to drive organic traffic
Requirements
- 6 years of proven digital marketing experience across B2C and D2C; B2B experience strongly preferred
- Demonstrable portfolio of Google, Meta, and LinkedIn ad campaigns targeting high-ticket clients — with measurable results (we will ask for numbers)
- Keen insight into targeting clients based in China — market entry, channels, and outreach practices
- Familiarity with the entertainment, media, dubbing, localization, or an adjacent industry
- Working knowledge of AI ads, AEO, and GEO practices
- Hands-on comfort with Framer or similar no-code website builders; GA4 and CRM/automation tools
- Creative problem-solver who can operate independently — strategy and execution, not just one or the other
- Willing to work on-site at our Tagore Garden, Current Delhi office
Nice to Have
- Experience marketing services to international clients (US, Europe, China, SEA)
- Working proficiency in Mandarin or prior experience with Chinese clients or platforms
- Exposure to the YouTube ecosystem/creator economy
- Google Ads, Meta Blueprint, or HubSpot certifications To Apply
Send your CV and a short portfolio of 2–3 campaigns you have run (platform, budget, results) to [Confidential Information]
📌 Digital Marketing Manager (Delhi)
🏢 Sukudo Studios
📍 Delhi