Company Description Scrollwell, founded in 2020, is dedicated to driving educational change by delivering live training that equips educators with essential digital skills. The organization is supported by Startup India, MSME, Skill India, Start-up Bihar, and is incubated at CIILE, Chanakya National Law University in Patna. Scrollwell focuses on helping educators succeed in a rapidly evolving learning environment through practical, technology-oriented programs.

To date, Scrollwell has empowered over 55,000 educators, reflecting a strong commitment to scalable impact in digital education. Team members join a mission-driven environment that values innovation, learning, and measurable outcomes.

Role Description The Digital Marketing Manager (Remote) is a full time, hybrid role based in Patna, with flexibility for partial work from home. This role is responsible for planning, executing, and optimizing digital marketing campaigns across social media, search, and email to increase brand awareness and drive educator engagement. Day-to-day tasks include managing social media channels, overseeing content calendars, monitoring campaign performance, and analyzing web analytics to inform data-driven decisions.

The Digital Marketing

Manager will design and implement lead generation strategies, develop landing pages and funnels, and collaborate with internal teams to align marketing initiatives with program goals.



The role also involves budget management, reporting on key performance metrics, and continuously testing new digital tactics to improve ROI and reach.

Qualifications

Candidates should possess strong Digital Marketing and Marketing skills, including experience developing and executing integrated online campaigns.

Candidates should possess Social Media Marketing skills, with proven ability to manage platforms, grow audiences, and create engaging content for educators.

Candidates should possess Web Analytics skills, including proficiency with tools such as Google Analytics or similar platforms to track, interpret, and report performance data.

Candidates should possess Lead Generation skills, with experience designing funnels, optimizing landing pages, and implementing strategies to convert prospects.

Excellent communication and copywriting abilities, with attention to detail and a focus on clear, persuasive messaging.

Demonstrated ability to work in a hybrid environment, manage multiple projects, and meet deadlines with minimal supervision.

Experience in the education or edtech sector is an advantage, especially in marketing to teachers or training professionals.

Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience in digital marketing.

📌 Digital Marketing Manager (Remote) (Patna)
🏢 Scrollwell
📍 Patna