Job Overview

Eureka Forbes is looking for a strategic and result-oriented Digital Marketing Manager to lead and scale our digital growth initiatives. In this role, you will be responsible for building brand visibility, driving customer acquisition, boosting D2C revenue, and optimizing marketing efficiency. The ideal candidate blends deep technical expertise in paid media (Google and Meta) with a robust capability to mine our large first-party database to drive repeat product and service sales from existing customers.

Key Responsibilities

- Performance Marketing & Customer Acquisition

- Campaign Management:Strategy, execution, and scaling of high-performance paid campaigns across Google Ads (Search, Performance Max, Display, YouTube) and Meta Ads (Facebook, Instagram).
- Programmatic Advertising:Leverage DV360 to expand reach and manage programmatic media buying.
- Growth & Lead Gen:Drive end-to-end customer acquisition and revenue growth for multiple product categories across our D2C platform and lead generation funnels.
- First-Party Data Monetization:Strategicallyleverageour extensive existing customer database to design highly targeted cross-sell and up-sell campaigns, driving repeat sales of products andServices.

2. Retention Marketing & Lifecycle Management
- Omnichannel Automation:Design, execute, andoptimizemulti-channel retention campaigns across WhatsApp, Email, In-App, and Push notifications to maximize customer lifetime value (LTV).




- Audience Segmentation:Build deeply personalized campaign journeys tailored to diverse consumer segments to drive repeat online sales.
- Funnel Optimization:Continuouslymonitorandanalyzeuser journeys to improve conversion rates.

3. Analytics, Reporting & Stakeholder Management
- Data-Driven Insights:Own campaign measurement, multi-touch attribution, and continuous ROAS/CPA optimization.
- Dashboarding:UtilizeGoogle Analytics, Looker Studio, and advanced MS Excel to build andmaintainend-to-end performance funnel reports.
- Cross-Functional Collaboration:Act as the primary bridge between product, tech, sales, and creative teams to ensure seamless campaign rollouts and alignment.

Required Skills & Qualifications
- Experience:Minimum 7 years of core digital marketing experience, specifically managing large-scale Awareness, Performance, and Retention campaigns.
- Paid Media Expertise:Hands-on experience with Google Ads, Meta Ads Manager, and DV360 is mandatory.
- Database & Lifecycle Marketing:Proventrack recordof mining large customer databases toidentifypurchasing patterns and unlock secondary revenue streams (cross-sell/up-sell) from existing clients.
- MarTechTools:Proven experience working with advanced Campaign Management and Customer Engagement tools (e.g.,WebEngage,MoEngage,Clevertap, or similar).
- Analytics Stack:Highproficiencyin Google Analytics, Looker Studio, and advanced MS Excel functions.

📌 Digital Marketing Manager (Mumbai)
🏢 Eureka Forbes
📍 Mumbai