Job Summary

We are looking for a results-driven Digital Marketing & Lead Generation Specialist to develop, implement, and optimize digital marketing campaigns that generate qualified leads and drive business growth. The ideal candidate is data-driven, creative, and experienced in managing multi-channel marketing campaigns.

Key Responsibilities

- Plan and execute digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
- Generate high-quality leads through paid advertising, organic marketing, email campaigns, and social media.
- Create, optimize, and manage landing pages to improve conversion rates.
- Conduct keyword research and implement SEO best practices.
- Manage PPC campaigns, monitor budgets, and optimize ROI.
- Develop and execute email marketing and lead nurturing campaigns.
- Track campaign performance using Google Analytics, Google Tag Manager, and CRM tools.
- Analyze marketing data and prepare weekly and monthly performance reports.
- Perform A/B testing on ads, landing pages, and email campaigns.
- Collaborate with the sales team to improve lead quality and conversion rates.
- Stay updated on the latest digital marketing trends, tools, and best practices.

Required Qualifications
- Bachelor's degree in Marketing, Business, Communications,



or a related field (preferred).
- 2 years of experience in digital marketing and lead generation.
- Hands-on experience with Google Ads, Meta Ads Manager, LinkedIn Ads, and Google Analytics.
- Solid understanding of SEO, SEM, PPC, email marketing, and social media marketing.
- Experience with CRM platforms such as HubSpot, Salesforce, Zoho CRM, or similar.
- Excellent analytical, communication, and problem-solving skills.
- Ability to manage multiple campaigns and meet deadlines.

Preferred Skills
- Google Ads and Google Analytics certifications.
- Experience with marketing automation tools.
- Knowledge of conversion rate optimization (CRO).
- Basic understanding of HTML/CSS and WordPress is a plus.
- Experience using Canva, Adobe Creative Suite, or similar design tools.

Benefits
- Competitive salary
- Performance-based incentives
- Professional development opportunities
- Flexible work environment
- Paid time off and company benefits (as applicable)

Job Type
- Full-time

Experience
- Digital Marketing: 2 years (Preferred)
- Lead Generation: 2 years (Preferred)

Work Location
- On-site / Hybrid / Remote (Specify as applicable)

Pay: ₹10,088.36 - ₹30,505.76 per month

Work Location: In person

📌 Digital Marketing & Lead Generation Specialist (Dehradun)
🏢 MASCOT SOFTWARE
📍 Dehradun