Role Overview: NextGenSoft is looking for a result-oriented Marketing Manager with 4–5 years of experience in B2B digital marketing, preferably within an IT services, software, cloud, AI, or technology consulting company. The primary objective of this role is to strengthen the NextGenSoft brand and generate qualified inbound leads from domestic and international markets. We are looking for someone who takes ownership of outcomes rather than only completing marketing tasks.

The candidate should be comfortable working in a fast-paced and challenging environment where brand visibility, lead quality, campaign performance, and business impact are the key priorities.

Key Responsibilities: Marketing Strategy and Lead Generation • Develop and execute marketing strategies aligned with company, sales, and revenue goals.

- Generate qualified B2B leads through organic search, paid campaigns, social media, email marketing, content, webinars, and targeted campaigns.
- Work closely with the Sales and Business Development teams to identify target industries, markets, accounts, and buyer personas.
- Plan Account-Based Marketing campaigns for selected industries and strategic accounts.
- Optimize landing pages, lead funnels, calls to action, and nurturing campaigns to improve conversions.

Brand

Building and Content Marketing • Strengthen NextGenSoft’s positioning as an AI-first digital engineering company.

- Build campaigns around AI, Generative AI, Agentic AI, AWS, Azure, Cloud, DevOps, Software Architecture, Data Engineering, Full-Stack Development, and Product Engineering.
- Coordinate the creation of blogs, case studies, whitepapers, newsletters, social media posts, website content, presentations, and lead-generation assets.
- Promote company achievements, certifications, partnerships, customer success stories, events, and employer branding initiatives.
- Ensure consistent and high-quality brand messaging across all marketing channels. SEO, AEO and GEO • Develop and execute SEO, Answer Engine Optimization, and Generative Engine Optimization strategies.
- Improve visibility across Google and AI-powered search platforms such as ChatGPT, Claude, Gemini, Perplexity, and Copilot.
- Manage keyword research, on-page SEO, technical SEO, content optimization, link building, and competitor analysis.




- Track organic traffic, rankings, search visibility, branded searches, AI mentions, and conversions.

Digital

Campaigns and Social Media • Manage Google Ads, LinkedIn Ads, Meta Ads, retargeting, and other relevant paid campaigns.

- Build NextGenSoft’s visibility across LinkedIn, YouTube, Instagram, Facebook, and X.
- Create campaigns for technology services, thought leadership, hiring, events, partnerships, and company achievements.
- Track campaign ROI, cost per lead, engagement, lead quality, and conversion rates. AI-Powered Marketing
- Use AI tools for research, content creation, campaign planning, SEO, personalization, automation, analytics, and reporting.
- Explore and implement AI-assisted marketing workflows to improve productivity, quality, and campaign effectiveness.
- Ensure AI-generated content remains accurate, original, brand-aligned, and professionally reviewed. Website and Creative Coordination • Coordinate with UX, Design, Content, and Development teams to improve the company website and campaign landing pages.
- Ensure each campaign, post, webpage, and marketing asset creates a strong professional and visual impact.
- Improve website user experience, messaging, performance, conversion journeys, and lead capture.
- Provide clear creative briefs and review outputs for quality, consistency, and brand alignment. Website and Creative Coordination
- Coordinate with UX, Design, Content, and Development teams to improve the company website and campaign landing pages.
- Ensure each campaign, post, webpage, and marketing asset creates a strong skilled and visual impact.
- Improve website user experience, messaging, performance, conversion journeys, and lead capture.
- Provide clear creative briefs and review outputs for quality, consistency, and brand alignment.

Required Skills • 4–5 years of experience in B2B digital marketing.

- Experience in an IT services, software, cloud, AI, SaaS,



or technology company is strongly preferred.
- Proven experience generating inbound leads for technology services.
- Strong understanding of SEO, AEO, GEO, SEM, PPC, content marketing, social media, and email marketing.
- Hands-on experience with Google Ads, LinkedIn Ads, GA4, Google Search Console, and Google Tag Manager.
- Good understanding of AI, Cloud, AWS, Azure, Software Architecture, DevOps, Data Engineering, and Full-Stack Development.
- Ability to convert technical capabilities into clear business-focused marketing messages.
- Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, or similar platforms.
- Strong written communication, analytical, coordination, and stakeholder-management skills.
- Ability to work closely with Sales, Leadership, UX, Design, HR, Content, and Technical teams.

Preferred

Tools • Google Analytics 4

- Google Search Console
- Google Tag Manager
- Google Ads
- LinkedIn Campaign Manager
- SEMrush or Ahrefs • HubSpot or Zoho CRM
- WordPress
- Canva and Figma
- Mailchimp, Brevo, or similar tools
- ChatGPT, Claude, Gemini, and Perplexity Qualifications • Bachelor’s or Master’s degree in Marketing, Business Administration, IT, Computer Applications, Communications, or a related field.
- Certifications in Google Ads, Google Analytics, HubSpot, LinkedIn Marketing, SEO, or marketing automation are preferred.

What We Are Looking For • A person who takes ownership of measurable marketing outcomes.

- A creative and analytical thinker who can manage multiple campaigns.
- Someone who is comfortable working in a challenging, fast-moving, and outcome driven environment.
- A professional who can align marketing initiatives with Sales and organizational goals.
- Someone who continuously experiments with new AI tools, channels, and campaign ideas.
- A strong collaborator who can create a “wow effect” across campaigns, posts, websites, and marketing assets.

Key Performance

Indicators • Qualified inbound leads generated

- Marketing-influenced opportunities and pipeline
- Website traffic quality and conversion rate
- SEO, AEO, and GEO visibility
- Campaign ROI and cost per qualified lead
- Brand visibility and engagement
- Quality and consistency of marketing assets

📌 Digital Marketing Executive (Ahmedabad)
🏢 Nextgensoft Technologies
📍 Ahmedabad