Digital Marketing Executive Organization: Communion Pune – A Unit of Ajeenkya D Y Patil Group (ADYPG)

Location: Pune

Employment Type: Full time | On-Site

Department: Marketing & Communications About Communion Pune

Communion Pune, a part of the Ajeenkya D Y Patil Group (ADYPG), is a café and lifestyle destination offering a distinctive food, beverage, and social experience in Pune. The brand focuses on creating an engaging environment through quality offerings, vibrant experiences, events, and customer-centric service.

Communion aims to build a strong and recognizable lifestyle brand through creative experiences, digital storytelling, community engagement, and innovative marketing initiatives.

Role Description

We are looking for a creative, energetic, and result-oriented Digital Marketing Executive to manage and strengthen the digital presence of Communion Pune.

The Digital Marketing Executive will be responsible for developing and executing digital marketing strategies to increase brand awareness, customer engagement, online visibility, and footfall. The role will involve managing social media platforms, creating engaging food and lifestyle content, coordinating influencer collaborations, promoting offers and events, managing digital campaigns, and tracking campaign performance.

The ideal candidate should have a robust understanding of social media trends, content creation, digital advertising, influencer marketing, and the food & beverage/lifestyle industry. Key Responsibilities1.

Social Media

Management

Manage Communion Pune's social media platforms, primarily Instagram, Facebook, Google Business Profile, and other relevant platforms.

Develop and maintain a weekly/monthly social media content calendar.

Create and publish engaging content related to food, beverages, ambience, events, offers, customer experiences, and behind-the-scenes activities.

Monitor comments, messages, reviews, and customer interactions and ensure timely responses.

Stay updated with trending reels, audio, hashtags, formats, and social media trends relevant to the café and lifestyle industry.

Develop strategies to increase followers, engagement, reach, and overall digital visibility.

2.

Content

Creation





Conceptualize and create engaging Reels, Stories, posts, carousels, short videos, and promotional content.

Coordinate photography and videography for food, beverages, ambience, events, and special promotions.

Write creative captions, promotional copy, taglines, and campaign messages.

Develop content around new menu launches, seasonal offerings, special occasions, events, and customer experiences.

Ensure that all content reflects the brand's identity, personality, and communication style.

Coordinate with graphic designers, photographers, videographers, and external creative agencies, wherever required.

3.

Online

Presence & Reputation Management

Maintain and regularly update the Google Business Profile and other relevant online listings.

Monitor customer reviews and online feedback.

Coordinate with the concerned team to ensure timely and appropriate responses to customer feedback.

Track online ratings, reviews, mentions, and overall brand sentiment.

Identify opportunities to improve the café's online reputation and visibility.

- Content & Brand Coordination

Ensure consistent use of the brand's tone, messaging, visual identity, and communication guidelines.

Coordinate with internal teams to collect information regarding menus, offers, events, and operational updates.

Ensure that all promotional content is accurate and approved before publishing.

Maintain a structured digital content repository for photographs, videos, creatives, and campaign assets.

- Analytics & Reporting

Track and analyze social media and digital marketing performance.

Prepare periodic reports covering

Reach and impressions

Engagement rate

Follower growth

Reel/video performance

Website/Google Business traffic

Campaign performance

Advertisement spend

Customer responses

Influencer campaign performance





Provide actionable recommendations based on digital performance and customer behavior.

- Market & Competitor Research

Monitor competitors, cafés, restaurants, lifestyle brands, and entertainment venues in Pune.

Identify emerging trends in food, café culture, social media, influencer marketing, and customer engagement.

Recommend innovative campaigns, content ideas, collaborations, and promotional strategies.

Regularly benchmark Communion Pune's digital presence against relevant competitors.

Required Qualifications & Skills

Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Media, Advertising, Business Administration, or a related field.

1–3 years of relevant experience in digital marketing, social media management, content marketing, hospitality, cafés, restaurants, lifestyle brands, or similar industries.

Strong understanding of Instagram, Facebook, Google Business Profile, and other social media platforms.

Strong content creation and copywriting skills.

Hands-on experience in creating Instagram Reels, Stories, posts, and short-form video content.

Knowledge of Meta Ads and Google Ads.

Basic understanding of SEO, digital analytics, and performance marketing.

Knowledge of Canva, Adobe Express, CapCut, or similar content creation tools.

Strong understanding of current social media trends and digital content formats.

Excellent communication and coordination skills.

Creative, proactive, and highly organized approach to work.

Ability to work in a fast-paced café/hospitality environment and manage multiple campaigns simultaneously.

Preferred Skills

Prior experience with a café, restaurant, hospitality, nightlife, lifestyle, entertainment, or F&B; brand.

Experience in influencer and creator marketing.

Basic photography and videography skills.

Experience in food styling and food/lifestyle content creation.

Knowledge of local Pune audience trends and consumer behavior.

Experience in event promotion and on-ground content coverage.

Familiarity with social media scheduling and analytics tools.

Strong understanding of Instagram-first marketing strategies.

📌 Digital Marketing Executive (Pune)
🏢 Ajeenkya DY Patil University
📍 Pune