BMEC IMAGING PVT. LTD. Digital Marketing Executive WordPress, SEO &

- Social Media DEPARTMENT MarketingEXPERIENCE 5 YearsLOCATION ChennaiEMPLOYMENT TYPE Full-Time JOB OVERVIEW The Digital Marketing Executive will be responsible for managing BMEC Imaging's WordPress website, driving organic search visibility, content marketing, and social media presence. This role requires a self-driven professional who can independently manage both marketing initiatives and the technical aspects of maintaining a WordPress website without relying on a dedicated web developer. The ideal candidate should be comfortable leveraging AI-powered tools and emerging digital technologies to improve productivity, optimize content, enhance website performance, and drive better marketing outcomes. KEY RESPONSIBILITIES Website Management &
- Development Manage, maintain, and regularly update the BMEC Imaging WordPress website. Create, edit, and publish website pages, landing pages, blogs, and other digital content using WordPress. Independently implement on-page SEO, metadata, redirects, internal linking, image optimization, and schema markup. Troubleshoot and resolve basic website issues, including layout, plugins, forms, navigation, and page performance.

Manage

WordPress themes, plugins, backups, and routine website maintenance. Ensure website security, uptime, responsiveness, and an optimal user experience. Search Optimization Conduct keyword research, competitor analysis, and search intent analysis to identify growth opportunities. Optimize website content for Search Engine Optimization (SEO). Perform on-page, off-page, and technical SEO audits, and independently implement optimization recommendations.

Improve Core Web

Vitals, crawlability, indexing, XML sitemaps, robots.txt, canonical tags, structured data, and internal linking. Build topical authority through strategic content planning and continuous optimization. Stay updated on Google's evolving algorithms and AI-powered search trends to improve digital visibility. Social Media Manage BMEC Imaging's presence across LinkedIn, Instagram, Facebook, and X.

Develop and execute monthly content calendars aligned with business objectives. Create engaging digital creatives and coordinate with designers where required. Capture and create original content photos,



videos, reels, employee moments, product showcases, customer visits, installations, events, and behind-the-scenes activities to maintain an authentic and engaging social media presence.

Ensure timely publishing of content, announcements, company updates, and event highlights across all digital channels. Monitor engagement, respond to comments/messages where appropriate, and recommend strategies to improve organic reach, audience growth, and brand visibility. Stay updated on social media trends and identify opportunities to create relevant, engaging, and high-performing content. Analytics &

- Performance Monitor website traffic, keyword rankings, and user behaviour using Google Analytics (GA4), Google Search Console, Microsoft Clarity, and other analytics tools. Track SEO, website, and social media performance against defined KPIs. Prepare monthly performance reports with actionable insights and recommendations. Identify opportunities to improve lead generation, website performance, and overall digital visibility. REQUIRED SKILLS Strong hands-on experience managing WordPress websites independently. Ability to create, edit, publish, and maintain website pages. Good understanding of HTML and CSS (basic PHP knowledge is an added advantage).

Experience with WordPress page builders such as Elementor, Gutenberg, WPBakery, or similar. Robust understanding of on-page, off-page, and technical SEO.

Experience with Google Analytics (GA4), Google Search Console, Google Tag Manager, and Microsoft Clarity. Knowledge of website performance optimization, Core Web Vitals, and SEO best practices.

Experience managing LinkedIn, Instagram, Facebook, and X for B2B brands. Familiarity with AI-powered tools for content creation, SEO research, workflow automation, and productivity.



Comfortable using a smartphone and basic photography/videography equipment to capture high-quality photos and short-form videos for social media.

Basic video editing skills using tools such as CapCut, Canva, Adobe Express, or similar platforms will be an added advantage. Ability to leverage AI tools to improve efficiency while ensuring accuracy, originality, and quality of deliverables. Strong analytical, communication, and project management skills. PREFERRED TOOLS WordPress Google Analytics (GA4) Google Search Console Google Tag Manager Microsoft Clarity SEMrush / Ahrefs Screaming Frog SEO Spider Canva / Adobe Express / Figma ChatGPT, Gemini, Claude, Perplexity, or similar AI-powered tools for research, content optimization, and workflow automation. QUALIFICATIONS &

- EXPERIENCE Bachelor's degree in Marketing, Digital Marketing, Business Administration, Healthcare Technology, or a related field.

Certifications in SEO, Digital Marketing, Google Analytics, or WordPress will be an added advantage. 5 years of experience in website management, SEO, digital marketing, content marketing, and social media management. Hands-on experience managing WordPress websites independently.

Experience working with B2B, Healthcare, Medical Devices, Engineering, Manufacturing, or Technology organizations will be an advantage. Demonstrated success in improving website performance, organic search rankings, and digital engagement. WHAT WE'RE LOOKING FOR A proactive, self-driven professional with a strong sense of ownership and the ability to think strategically about the company's digital presence. Hands-on experience managing both the technical and marketing aspects of a company's digital presence.

Solid attention to detail and commitment to delivering high-quality work. Ability to manage websites and social media independently while meeting deadlines in a fast-paced environment. A data-driven mindset with strong analytical and problem-solving skills.

Excellent written and verbal communication skills. A cooperative team player who can work effectively across functions. Enthusiasm for learning, adapting to new technologies, and leveraging AI-powered tools to improve productivity and marketing outcomes.

A passion for building a strong digital presence through continuous innovation and measurable results.

📌 Digital Marketing Executive (Chennai)
🏢 BMEC Imaging
📍 Chennai