Job Information

Date Opened 06/22/2026

Job Type

Permanent

RSD NO

13486

Industry

IT Services

Min Experience

4

Max Experience

6

City

Bangalore North

State/Province

Karnataka

Country

India

Zip/Postal Code

560001

Job Title: Data Scientist – Marketing Mix Modeling (MMM)

Job Summary

We are looking for a Data Scientist with strong expertise in Marketing Mix Modeling (MMM) to develop and deliver end-to-end marketing analytics solutions. The ideal candidate should have hands-on experience in building MMM models, media optimization, and stakeholder engagement. Experience in Brand Equity Modeling will be an added advantage. The candidate should be proficient in Python, possess a strong understanding of marketing analytics concepts, and be capable of independently driving client engagements while delivering actionable business insights.

Key Responsibilities

- Design, develop, and implement end-to-end Marketing Mix Modeling (MMM) solutions.
- Collaborate with business stakeholders to gather requirements and translate business objectives into analytical solutions.
- Perform data collection, cleansing, preprocessing, exploratory data analysis (EDA), feature engineering, and model validation.
- Develop both Short-Term and Long-Term Marketing Mix Models to measure marketing effectiveness.
- Apply statistical and machine learning techniques to quantify media impact and marketing performance.
- Build media budget optimization models and recommend optimal channel investment strategies.
- Interpret model outputs and present actionable insights to business stakeholders.
- Work closely with cross-functional teams to ensure successful deployment and continuous improvement of MMM solutions.
- Develop scalable, production-quality Python code following software engineering best practices.
- Maintain version control using Git and contribute to collaborative development workflows.
- Drive stakeholder discussions independently and manage day-to-day project engagements.

Required Skills

- 4–6 years of experience in Data Science.




- Minimum 3 years of hands-on experience in Marketing Mix Modeling (MMM).
- Strong experience in end-to-end MMM solution development, including:
- Requirement Gathering
- Data Processing
- Exploratory Data Analysis (EDA)
- Feature Engineering
- Short-Term & Long-Term Modeling
- Model Validation
- Media Optimization

- Strong understanding of marketing concepts including:

- Adstock / Carryover Effects
- Saturation Curves
- Media Effectiveness Measurement
- Marketing Attribution Concepts

- Deep understanding of MMM methodologies, including:

- Additive Models
- Multiplicative Models
- Bayesian Regression
- Statistical Modeling Techniques

- Strong expertise in media budget optimization and optimization algorithms.
- Excellent programming skills in Python with experience writing production-quality code.
- Experience using Git for version control.
- Strong analytical, problem-solving, and communication skills.
- Proven ability to manage stakeholders and independently drive project execution.

Preferred Qualifications

- Experience with Brand Equity Modeling.
- Exposure to advanced statistical modeling and Bayesian techniques.
- Experience working with marketing analytics or consumer goods organizations.
- Familiarity with cloud-based analytics environments is an advantage.

Key Competencies

- Marketing Mix Modeling (MMM)
- Marketing Analytics
- Media Budget Optimization
- Bayesian Regression
- Statistical Modeling
- Python
- Exploratory Data Analysis (EDA)
- Data Processing
- Stakeholder Management
- Business Consulting
- Production-quality Code Development
- Git Version Control

At Indium, diversity, equity, and inclusion (DEI) are core values. We promote DEI through a dedicated council, expert sessions, and tailored training, fostering an inclusive workplace. Our initiatives, like the WE@IN women empowerment program and DEI calendar, create a culture of respect and belonging. Recognized with the Human Capital Award, we're committed to an setting where everyone thrives.

Join us in building a diverse, innovative workplace.

Indium do not solicit or accept any form of fees or payment at any stage of the hiring process.

📌 Data Scientist (Bengaluru)
🏢 Indium software
📍 Bengaluru