31 Jul
|
Skyleaf Consultants LLP
|
Bengaluru
31 Jul
Skyleaf Consultants LLP
Bengaluru
We're looking for a Senior CRM Manager / Manager to lead end-to-end customer lifecycle marketing across key business verticals. The role focuses on driving user activation, engagement, retention, and repeat usage through data-driven CRM strategies while working closely with Product, Growth, and Data teams.
Immediate Joiners Only
Key Requirement
6–9 years of CRM, Lifecycle, or Retention Marketing experience (B2C/D2C consumer apps preferred
Hands-on experience with CleverTap, MoEngage, WebEngage, or Braze*
Robust expertise in customer lifecycle management, cohort analysis, A/B testing, and CRM analytic
Experience managing CRM campaigns across Push, Email, SMS, WhatsApp, and In-App
Team management experience with a data-driven, high-ownership mindse
Understanding of Indian consumer behavior, especially Tier 2/3 audiences, is preferre
Key Responsibilities
Own end-to-end CRM journeys from onboarding to reactivation
Drive activation, retention, engagement, and repeat usage across CRM channels
Optimize campaigns through data analysis, experimentation, and performance tracking
- Build dashboards, automate reporting, and mentor the CRM team
📌 Customer Retention Manager (Bengaluru)
🏢 Skyleaf Consultants LLP
📍 Bengaluru