– Creative Head

Position- Creative Head

Department-Creative

Reporting To-Managing Director / CEO

About the Role The Creative Head is responsible for leading the agency's overall creative vision, ensuring the delivery of high-impact branding, advertising, packaging, and communication solutions. This role combines strategic thinking, creative leadership, team management, and business understanding to produce innovative work that meets client objectives while maintaining the agency's creative standards.

The Creative Head will mentor multidisciplinary creative teams, oversee concept development, ensure timely project execution, participate in client presentations, and contribute to agency growth through creative excellence. Key Responsibilities

1.

Creative

Leadership

Define and drive the agency's creative vision and standards.

Lead brainstorming sessions and inspire innovative thinking.

Ensure every project aligns with strategic objectives and brand positioning.

Deliver award-worthy creative solutions across branding, advertising, packaging, and digital media.

Encourage experimentation while maintaining commercial viability.

2.

Branding

Strategy

Lead brand identity development from research to execution.

Guide naming, positioning, messaging, and visual identity systems.

Ensure consistency across all brand touchpoints.

Review and approve logos, brand guidelines, typography, color systems, and visual language.

3.

Packaging Design

Leadership

Direct premium packaging concepts for FMCG, cosmetics, food, pharmaceutical, retail, and luxury brands.

Ensure packaging balances aesthetics, functionality, production feasibility, and consumer appeal.

Collaborate with production teams and vendors for material selection,



print techniques, and finishing.

Review structural and visual packaging before production.

4.

Advertising Campaign

Development

Lead creative campaigns across

Print

Digital

Social Media

Outdoor

Retail Branding

Corporate Communication

Product Launches

Develop campaign concepts from insight to execution.

Ensure messaging aligns with client objectives and market trends.

5.

Client

Management

Participate in client meetings to understand business challenges.

Present creative concepts confidently to clients.

Translate business objectives into creative solutions.

Build long-term relationships through strategic thinking and quality execution.

Handle feedback professionally while maintaining creative integrity.

- Team Leadership & People Development

Lead Graphic Designers, Packaging Designers, 3D Artists, Copywriters, Motion Designers, Visualizers, and Creative Leads.

Conduct regular creative reviews and mentoring sessions.

Develop team capabilities through coaching and knowledge sharing.

Foster a cooperative, accountable, and high-performance culture.

Participate in hiring, onboarding, and performance evaluation

7.

Quality

Assurance

Review all creative outputs before client delivery.

Ensure accuracy in typography, layouts, branding, artwork, and print-ready files.





Maintain consistency in quality across all projects.

Minimize revision cycles through strong internal review processes

8.

Project

Management

Prioritize projects based on deadlines and business impact.

Coordinate with Client Servicing, Production, Marketing, and Business Development teams.

Ensure projects are delivered on time without compromising quality.

Identify and resolve creative bottlenecks proactively.

- Business & Agency Growth

Support new business pitches and proposal development.

Contribute creative ideas for agency marketing initiatives.

Identify emerging design trends, technologies, and opportunities.

Help position the agency as a market leader through innovative work.

- Vendor & Production Coordination

Collaborate with printers, fabricators, packaging manufacturers, photographers, illustrators, and other external partners.

Review production proofs and color accuracy.

Ensure final outputs meet design intent and quality standards.

Software Proficiency

Adobe Photoshop

Adobe Illustrator

Adobe InDesign

Adobe After Effects (preferred)

Adobe Premiere Pro (preferred)

Figma

Microsoft PowerPoint

AI-assisted creative tools (e.g., Adobe Firefly, Midjourney, ChatGPT or equivalent)

Qualifications

Bachelor's degree in Graphic Design, Visual Communication, Fine Arts, Advertising, or a related field.

Master's degree is an added advantage.

Experience

10–15 years of experience in branding, advertising, or packaging design.

Minimum 5 years in a leadership role managing multidisciplinary creative teams.

Proven portfolio of successful branding, advertising campaigns, and packaging projects.

Agency experience is mandatory.

📌 Creative Head (Navi Mumbai)
🏢 Redma Ideas
📍 Navi Mumbai