Creative Content Strategist Brand: Good Goodies Food
Location: Ahmedabad
Type: Full-time, on-site About Good Goodies: Good Goodies is a young healthy-snacking brand built around clean ingredients, transparency and content that does not sound like every other “guilt-free snacking” brand on the internet.
We have spent almost two years building the brand and launched four months ago.
Until now, our founders and a small team have handled most of the content, ideas, scripts and campaigns ourselves.
Now, we are looking for someone who can help us turn Good Goodies into a brand people enjoy following, not just buying from. What you’ll work on: You will be involved in the entire content process: Building monthly and weekly content calendars
Developing Instagram Reels, posts, carousels and stories
Writing hooks, scripts, captions and campaign ideas
Creating founder-led content
Planning product shoots and social media shoots
Identifying trends and adapting them for Good Goodies
Developing content around ingredients, products and the founder journey
Creating campaign ideas for launches, offers and events
Working with designers and video editors to execute ideas
Reviewing content performance and improving future content
Repurposing one idea across LinkedIn, Instagram, YouTube and other platforms
Helping maintain a consistent brand voice We are not looking for someone who simply sends a calendar filled with “Monday Motivation” and “Did You Know?” posts. The internet has suffered enough. We’re looking for someone who: Understands social media, culture and current content trends
Can identify strong hooks and turn simple ideas into engaging content
Writes naturally and does not make every caption sound like an advertisement
Understands storytelling, humour and audience psychology
Can think from both a brand and customer perspective
Is comfortable appearing in shoots when required
Can plan and coordinate content shoots
Can work quickly and handle multiple ideas at once
Does not wait for a perfect brief before beginning to think
Is curious about food, branding, marketing comms and consumer behaviour Good to have: Experience working with a D2C, food or lifestyle brand
Basic understanding of Meta Ads and performance content
Experience scripting short-form videos
Basic editing or design skills
Familiarity with Instagram, YouTube Shorts and emerging platforms What matters most: We are looking for someone who looks at a Good Goodies jar and already has three content ideas.
Experience is useful.
Curiosity, taste and original thinking are more useful.
Freshers and early-career candidates with robust ideas and relevant work are welcome.