Company Description

Good to Go is looking for a creative and strategic Content Strategist who understands how to build brand narratives across digital platforms. If you're passionate about social media, consumer behaviour, storytelling, and creating content that drives engagement and business results, we'd love to hear from you. What you’ll work on:

Develop monthly and quarterly content strategies aligned with brand objectives.

Create content pillars, content calendars, campaign ideas, and storytelling frameworks for social media.

Research industry trends, audience behaviour, and competitor content.

Write detailed creative briefs for designers, copywriters, and video editors.

Brainstorm campaign concepts for launches, festivals, product promotions, and brand awareness initiatives.

Collaborate with the creative team to ensure high-quality content execution.

Analyse content performance and optimise strategies based on insights and platform analytics.

Stay updated with the latest social media trends, platform updates, and viral content formats.

Present content strategies and campaign ideas to internal teams and clients.





Ensure all content aligns with the brand's tone of voice and communication guidelines. What you’ll bring:

3–5 years of experience in content strategy, social media marketing, or digital marketing.

Excellent written and verbal communication skills.

Strong understanding of Instagram, X, YouTube, and emerging social platforms.

Experience with content planning, campaign ideation, and editorial calendars.

Ability to manage multiple brands and meet deadlines.

A proactive mindset with strong problem-solving and presentation skills. Skills

Experience working in a creative or social media agency.

Familiarity with influencer marketing and creator collaborations.

Knowledge of Fintech Brands, AI tools and productivity tools. (Bonus points if you know this)

Strong attention to detail and excellent organisational skills.

A team-oriented team player who takes ownership of projects. We move fast.

We collaborate openly.

And we care deeply about making work that feels relevant, intentional, and memorable. If your work speaks before you do, we’d love to see it.

📌 Content Strategist (Mumbai)
🏢 Good To Go
📍 Mumbai