Seeking a Agile

Sr. Strategist (Copywriting + Content)

for a D2C brand based in Mumbai.

Job Responsibilities

- Creative Leadership:

Define and refine the brand's tone of voice; guide the marketing team on messaging consistency across platforms.

- Content Strategy:

Craft compelling narratives for product launches, brand campaigns, retention initiatives, and collaborations.

- Copy Development:

Write sharp, relatable copy for digital ads, product descriptions, websites, social media, emails, packaging, and internal campaigns.

- Quality Control:

Maintain high writing standards ensuring clarity, creativity, brand alignment, and grammatical excellence across all deliverables.

- Campaign Collaboration:

Partner closely with designers, marketers, and growth teams to co-create ideas that convert and build loyalty.

- Customer-Centric Messaging:

Write copy that speaks to the emotions, needs, and aspirations of parents buying for their kids, while reinforcing Plan B’s brand values.

- Performance Awareness:

Review campaign performance (open rates, CTRs, engagement rates)



to continuously sharpen copy effectiveness.

- Innovation:

Explore new content formats, styles, and trends to keep the brand's communication fresh, bold, and resonant.

Job Requirements

- 3-5 years of experience in copywriting, ideally with D2C brands in the apparel, lifestyle, or parenting space.

- Strong portfolio showcasing ability to write across a variety of formats: long-form storytelling, sharp digital ads, social captions, product messaging, etc.

- Deep understanding of brand tone, audience insight, and digital content trends.

- Ability to switch between persuasive marketing copy and heartfelt brand storytelling with ease.

- Strong project management and time management skills, with the ability to juggle multiple priorities and meet deadlines.

- Collaborative mindset with excellent communication skills, and an openness to feedback and iteration.

- Bachelor’s degree in Communications, Journalism, Marketing, English, or a related field.

📌 Content Strategist (Mumbai)
🏢 CeeQ
📍 Mumbai