Content & Social Media Strategist Company: Communal (Premium D2C Skincare Brand) Location: Pune, Maharashtra (On-site | Full-Time) Experience: 1-3 Years About Communal:
Communal is a quick-growing, community-first premium skincare brand focused on blending skincare science with storytelling. We're building a brand people genuinely trust through educational content, creator-led marketing, and premium digital experiences.
We're looking for someone who can not only think strategically about content but also execute social media consistently and creatively. Role Overview
As a Content & Social Media Strategist, you will own Communal's content ecosystem - from planning content strategy and writing compelling copy to managing our social media presence and ensuring every piece of content reflects our premium brand identity.
You will work closely with the Influencer Marketing, Performance Marketing, Design, and Founder's Office to build one of India's most loved skincare brands. Key Responsibilities:
1.
Content
Strategy & Brand Voice
● Build and execute monthly content calendars aligned with launches, campaigns and seasonal moments.
● Define and maintain Communal's premium yet relatable tone of voice.
● Translate skincare science into educational and easy-to-understand content.
● Research consumer behaviour, skincare trends and competitor brands to identify content opportunities.
● Develop campaign messaging across multiple touchpoints.
- Copywriting & Content Creation
Write high-converting content across:
● Meta Ads
● Google Ads
● Landing Pages
● Website Copy
● Product Description Pages (PDPs)
● Blogs
● Email Marketing
● WhatsApp & SMS
● Product Launch Campaigns
● PR Campaigns
Create
● Instagram captions
● Carousel copy
● Reel scripts
● Educational content
● Product storytelling
● Founder-led content
● Community content
3.
Social Media
Management
Own Communal's social media presence across Instagram, LinkedIn and emerging platforms.
Responsibilities include
● Daily content scheduling & publishing
● Managing Instagram feed aesthetics
● Creating weekly content plans
● Maintaining posting consistency
● Community management
● Replying to comments and DMs
● Monitoring audience sentiment
● Trend spotting and rapid content execution
● Creating stories every day
● Coordinating with designers for creatives
● Coordinating with video editors for reels
● Managing content approvals
4.
Creative
Strategy & Influencer Content
● Create viral hook ideas.
● Write influencer scripts.
● Research competitor campaigns.
● Build concept notes for influencer collaborations.
● Brainstorm campaigns with the Influencer Marketing team.
5.
Campaign
Planning
Collaborate with internal teams on:
● Product launches
● Seasonal campaigns
● Festive campaigns
● Sales campaigns
● Website banners
● Email campaigns
● Performance creatives
● Offline activations
● PR launches
- Analytics & Performance
Monitor and optimize content performance using metrics like: