Worktual is looking for a Content Marketing Specialist who can simplify complex technology into compelling content that informs, engages and converts. This role is ideal for someone with experience in B2B SaaS or enterprise technology marketing who enjoys creating content that supports brand awareness, demand generation and sales enablement.

You'll work closely with Product Marketing, SEO and Design teams to create high-impact content across multiple channels. Develop and manage the monthly content calendar.

Write high-quality blogs, website copy, landing pages, case studies, white papers, eBooks and solution briefs.

Create product messaging and sales enablement assets including brochures, presentations, one-pagers and email campaigns.

Repurpose long-form content into engaging social media content.

Collaborate with Product Marketing, SEO and Design teams to deliver integrated campaigns.

Conduct market, competitor and industry research to identify content opportunities.





Optimise content for SEO while maintaining readability and brand consistency.

Use AI tools responsibly to improve productivity without compromising quality.

Monitor content performance and recommend improvements based on analytics. Requirements

4–6 years of experience in Content Marketing, Content Writing or B2B Marketing.

Experience writing for B2B SaaS, AI, enterprise software or technology companies.

Excellent written and verbal communication skills.

Robust storytelling, editing and proofreading abilities.

Good understanding of SEO principles and keyword-driven content.

Experience creating both long-form and short-form content.

Familiarity with AI tools such as ChatGPT, Claude or similar content assistants.

Ability to work independently while managing multiple projects and deadlines.

📌 Content Marketing Specialist (Chennai)
🏢 Worktual
📍 Chennai