Experience : 6 to 8 years

Work Location : Chennai [ Work from Office]

Chennai candidates are preferred

Content Marketing Specialist

Industry: B2B SaaS | AI | Enterprise Software

About the Role

We are looking for a Content Marketing Specialist to own the end-to-end content lifecycle for Worktual's AI-native enterprise platform. You will create compelling content that educates buyers, supports sales, improves search visibility, and positions Worktual as a thought leader across the UK, US, India, and UAE markets.

Key Responsibilities

- Develop and execute the monthly content calendar.
- Write high-quality blogs, website copy, landing pages, eBooks, white papers, case studies, customer stories and solution briefs.
- Create sales enablement content including brochures, presentations, one-pagers, email campaigns and battle cards.
- Repurpose long-form content into LinkedIn, X, Facebook and email content.
- Work closely with Product Marketing,



SEO and Design teams.
- Optimise content for search while maintaining quality and readability.
- Conduct competitor and industry research.
- Use AI writing tools responsibly to accelerate content creation while maintaining originality and accuracy.
- Measure content performance and recommend improvements.

Required Skills

- 6-8 years in B2B SaaS or enterprise technology content marketing.
- Exceptional English writing and editing skills.
- Experience writing for technical and business audiences.
- Understanding of SEO fundamentals and keyword research.
- Familiarity with AI, CRM, Contact Centre, Customer Experience or enterprise software is preferred.
- Experience using tools such as ChatGPT, Claude, Grammarly, Google Analytics, or similar.

📌 Content Marketing Specialist (Chennai)
🏢 Worktual Innovations
📍 Chennai