The Opportunity

FPA India is seeking an experienced and results-driven Commercial Marketing Advisor to support the growth and sustainability of its healthcare services. This role will focus on increasing client demand, improving clinic visibility, strengthening marketing capabilities, and driving measurable growth in service uptake and revenue. The successful candidate will work closely with local clinic teams and international marketing experts to develop and execute commercially focused, data-driven marketing initiatives.

Key ResponsibilitiesMarketing Strategy & Planning

· Support the development and implementation of a 12-month commercial marketing strategy.

· Translate strategic goals into practical monthly marketing campaigns.

· Conduct market analysis and provide customer-focused insights to enhance the patient journey.

· Develop tools to monitor brand perception, audience engagement, and local demand trends.

· Train and mentor local teams on commercial marketing best practices.

Marketing

Execution

· Manage and optimize social media channels, ensuring consistent and impactful messaging.

· Plan and execute paid digital marketing campaigns focused on customer acquisition and return on investment.

· Coordinate outdoor advertising, clinic branding, community engagement activities, and promotional campaigns.

· Support website content updates and campaign landing page development.





· Develop audience-specific marketing approaches through segmentation and targeted messaging.

· Improve clinic-level branding and patient-facing communications.

Performance

Monitoring & Reporting

· Develop monthly marketing performance dashboards and reports.

· Track key performance indicators (KPIs) including inquiries, conversions, clinic footfall, and campaign performance.

· Provide evidence-based recommendations to improve marketing effectiveness.

· Build local capacity for ongoing marketing performance monitoring and reporting.

Required Qualifications & Experience

· Proven experience in commercial, corporate, healthcare, or consumer marketing.

· Demonstrated success in driving customer demand, lead generation, and conversion.

· Robust expertise in digital marketing, including paid social media campaigns.

· Experience managing integrated marketing campaigns across multiple channels.

· Excellent content development, communication, and copywriting skills.

· Strong analytical and reporting capabilities with experience using marketing metrics and insights.

· Ability to work effectively with diverse stakeholders and cross-functional teams.

· International experience is desirable but not essential.

· Willingness to travel as required.

· Available to join immediately.

📌 Consultant- Commercial Marketing Advisor (Mumbai)
🏢 FPA India
📍 Mumbai