Description

1, PURPOSE OF THE JOB:

Job Context:

Incumbent would lead Trade Marketing Strategy for a region in line with sales objectives by planning and executing effective BTL marketing and promotional activities.

Challenges:

2, DETAILS OF THE JOB:

Job Role / Title: Market Development Manager Level: M05

Function: Marketing Work Location: Bangalore

Reporting Manager: Central Market Development Manager Manager's Manager: VP – Marketing

Team Size: 10–12 No. of Direct Reportees: 4–5

3, KEY ACCOUNTABILITIES:

AccountabilitiesScope of WorkBranding & Visibility Activities• Planning region-wise execution of all signage drives related to either visibility or promotion in the market place.

• Strategizing visibility initiatives across sales channel. Visibility & trade Promotion in stipulated allocation and criteria.Marketing Budget Allocation and Management• Plan & Manage marketing budgets within the approved parameters to assist in delivery of company's targets.

• Keep a track on head / subheads wise spend v/s budgets for the cluster.

• Weekly review of FMA budget utilization at Unit Level.Key Accounts Tie Ups• Identify brand imagery and HVO accounts in the region.

• Negotiate volume targets and A&M; payout to convert them into Pepsi exclusive accounts.

• Effectively utilize the budget allotted to drive all brands under Pepsico portfolio in HVO/ imagery accounts.Market Mapping• Competition mapping of visibility, share, and new product launches.

• Total industry outlets, PI Outlets.

• Tracking Competition Initiatives/Activations/New Launches.

• Tracking Brand/SKU Performance.





• Visibility Index and Market share.Team Development• Monitor training & development of Frontline Sales Force/ Marketing Executives for better sales execution.

• Monitor progress against the plan in the Weekly Commitment Meetings and Monthly planning meetings.New Initiatives• Leveraging market knowledge, planning and executing innovative strategies to increase market share.Driving Sales Volume• Lead a team of Marketing managers of units under respective cluster to achieve the organizational goal on visibility of different lead brands.

• Monthly (Focus of the month) FMO tracking and achievement for Sales Development. KEY INTERFACES

External Interfaces Internal Interfaces- Vendor, Channel partners, Distributors HOS, MUGMS, Central Marketing.

5, EDUCATION & EXPERIENCE

Indicate the education level, previous experience, specific knowledge, skills and abilities required to meet minimum requirements for this Job..

Education Qualification (Highest)- Full-time MBA from a reputed Management Institute

Experience- Minimum 7-10 years of Trade Marketing, preferable from FMCG industry, Beverage will be added advantage

6, SKILLS REQUIRED:

SkillsDescriptionProficiency LevelFunctional SkillsData Management/AnalysisTeam ManagementVendor ManagementFunctional ExpertBehavioral SkillsGood Interpersonal Skill Good Communication SkillExpertGeneral Awareness:Knows the fundamental or general understanding of concepts.Working Knowledge:Has broad job knowledge; knows and applies the full range of concepts and practices. Has broad / working knowledge of the subject. Candidate should use these concepts in day to day practices.Functional Expert:Candidate is certified functional expert with robust knowledge on concepts.Mastery:Candidate is subject matter expert and has command over the subject/ concepts.# LI Jobs

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