Company Description Some organizations are still trying to establish themselves. Others are building something designed to last.

At Unite, by The BRIQ Group, we are transforming affordable living, creating thoughtfully designed communities that deliver real value and quality. We are building with an enterprise-grade mindset and a long-term ambition: a diversified, professionally run group. On-site execution is the foundation of that promise, and we are now building this capability with the right people.

We are looking for an experienced CRM Manager to lead our customer relationship management function within the real estate business. The ideal candidate will be responsible for managing the end-to-end customer journey from lead allocation and follow-ups to post-sales service and customer retention, while driving process efficiency through CRM systems and data-led decision-

making.

Key Responsibilities • Act as the key point of contact for customer queries, complaints, and escalations, ensuring timely resolution and high satisfaction levels.

- Customer Relationship Management: Handle customer interactions from booking to possession,

maintain long-term relationships, and resolve queries and complaints promptly.

- Sales Coordination: Coordinate with the sales team for booking documentation, verify booking forms and KYC documents, and ensure smooth handover from sales to CRM.
- Agreement & Documentation: Prepare and execute the Agreement for Sale, coordinate registration, stamp duty, and legal documentation, and maintain accurate customer records.
- Payment Collection:



Follow up on demand letters and payment schedules, monitor outstanding dues with finance, and ensure timely collections before possession.
- Bank Loan Coordination: Liaise with banks and financial institutions, assist customers with loan documentation and disbursement, and track loan status until disbursement.
- Construction & Customer Communication: Share regular construction updates, send demand letters linked to construction milestones, and inform customers about project progress and possession timelines.
- Possession Management: Plan possession schedules, coordinate snag rectification with the project team, and arrange possession documentation and key handover.
- Customer Service & Complaint Resolution: Record and resolve customer complaints, coordinate with engineering, legal, accounts, and projects for resolutions, and ensure high customer satisfaction.
- Society Formation & Handover: Coordinate formation of the housing society, assist in handing over common areas and project documents, and support post-possession customer requirements.
- Compliance & Regulatory Work: Ensure compliance with MahaRERA guidelines and legal requirements, maintain proper documentation and audit records,



and coordinate with legal and finance teams for compliance.
- MIS & Reporting: Prepare daily, weekly, and monthly CRM reports, track collections,

agreements, registrations, possessions, and pending cases, and present performance reports to management.

- Cross-Department Coordination: Work closely with Sales, Accounts, Legal, Projects, Marketing,

and Facility Management to ensure smooth execution of all customer-related processes.

Qualifications • Bachelor's degree in Business Administration, Marketing, or a related field (MBA preferred).

- 3–6 years of experience in CRM/customer relationship roles, with a strong preference for candidates from the real estate industry.
- Hands-on experience with CRM software and real estate ERP systems.
- Strong understanding of real estate sales cycles, documentation, and post-sales processes.
- Excellent communication, interpersonal, and problem-solving skills.
- Proven ability to manage a team and work cross-functionally with sales, finance, and legal departments.
- Strong analytical skills with experience in MIS reporting and dashboard management.
- Knowledge of RERA guidelines and real estate compliance requirements is an added advantage.

Key Skills • CRM Software Proficiency (Salesforce / Zoho / LeadSquared / similar)

- Customer Relationship & Escalation Management
- Real Estate Sales & Documentation Process Knowledge
- Team Leadership & Cross-Functional Coordination
- Data Analysis & MIS Reporting
- Solid Communication & Negotiation Skills

📌 Client Relationship Manager (India)
🏢 Runal Group
📍 India